LinkedIn Ads Specialist

LinkedIn Ads Specialist (Paid Social, Campaign Manager, B2B Lead Generation – Remote, EST Hours)

About the Role

We’re hiring aLinkedIn Ads Specialist to manage and optimizehigh-performing LinkedIn advertising campaigns across multiple client accounts.

You’ll overseecampaign strategy, execution, optimization, and reporting for a portfolio of 10–15 clients — with a clear focus ondriving leads, improving CPL, and maximizing ROI.

If you’re experienced inLinkedIn Campaign Manager, B2B lead generation, and performance optimization, this role is for you.

Responsibilities

Campaign Strategy & Execution

• Plan, build, and manageLinkedIn Ads campaigns across multiple client accounts
• Conductaudience research and targeting strategy development
• Test and optimizead creatives, formats, and messaging
• Align campaigns with client goals, budgets, and KPIs

Performance Monitoring & Optimization

• Monitor campaigns daily and makedata-driven optimizations
• Adjustbids, budgets, targeting, and creatives to improve performance
• Analyze campaign data to identify trends and opportunities
• Continuously improveCPL, ROAS, and lead quality

Reporting & Analytics

• Prepareweekly and monthly performance reports
• Provide clear insights, recommendations, and next steps
• Track key metrics:
• Lead volume and quality
• Cost per lead (CPL)
• Return on ad spend (ROAS)

Client Collaboration & Communication

• Work closely with clients to understandobjectives and expectations
• Provide strategic recommendations to improve campaign results
• Communicate performance updates in aclear and professional manner

Continuous Improvement

• Stay updated onLinkedIn Ads features, tools, and best practices
• Test new strategies, formats, and targeting approaches
• Suggest improvements to enhance overall campaign performance

Requirements

• Proven experience managingLinkedIn Ads campaigns
• Strong proficiency withLinkedIn Campaign Manager
• Experience managingmultiple accounts or clients simultaneously
• Strong analytical skills with the ability to turn data into insights
• Excellent communication and presentation skills
• High attention to detail and organizational skills
• Comfortable workingremote during EST hours

Nice to Have

• 2+ years of experience indigital advertising (LinkedIn Ads preferred)
• Experience with other platforms (Google Ads, Meta Ads, etc.)
• Experience inclient-facing roles
• Bachelor’s degree inMarketing, Business, or related field (preferred)

Tools & Tech

• LinkedIn Campaign Manager
• Analytics and reporting tools
• Paid media platforms (as applicable)

Why Join

• Manage and scaleLinkedIn Ads campaigns across multiple clients
• Work in aperformance-driven, data-focused environment
• Direct impact onlead generation and client growth
• Opportunity to deepen expertise inB2B paid social advertising
• Fully remote role with strong ownership and autonomy

What Success Looks Like

• Consistent growth inlead volume and quality
• ImprovedCPL and ROAS across campaigns
• High client satisfaction and retention
• Timely delivery of reports and campaign updates
• Continuous performance improvements across accounts

Apply Now

If you’re aLinkedIn Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.

Apply now and drive measurable results across multiple client accounts.

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