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Inbound Marketer

πŸ‡°πŸ‡ͺ Kenya

SEO

Marketing

Machine Learning

Design

HubSpot

Social Media

Analyst

Inbound Marketer

from πŸ‡°πŸ‡ͺ Kenya

πŸš€ Inbound Marketer – Remote | SEO, Content Marketing & Lead Generation

Full-Time | Remote | U.S. Business Hours
πŸ“Hiring in: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines

πŸ’Ό About the Role

We’re hiring a highly creative and performance-focusedInbound Marketer to build and scale content-driven marketing systems that generate traffic, leads, and conversions.

This role goes beyond traditional SEO.

You’ll create:

  • high-performing SEO content
  • inbound funnels
  • lead magnets
  • landing pages
  • conversion-focused marketing assets

while helping drive measurable pipeline and revenue growth.

If you understand:
πŸ‘‰ search intent
πŸ‘‰ inbound marketing funnels
πŸ‘‰ SEO-driven lead generation
πŸ‘‰ AI-driven search evolution
πŸ‘‰ content that actually converts

this role is a strong fit.

πŸ”₯ What You’ll Own

Content Creation & SEO Optimization

  • Create high-quality, value-driven content that drives:
    • organic traffic
    • engagement
    • lead generation
  • Write and optimize:
    • SEO blog posts
    • website pages
    • landing pages
    • inbound marketing assets
  • Optimize content for:
    • search engines (SEO)
    • AI-driven discovery
    • featured snippets
    • LLM visibility
  • Develop conversion-focused content aligned with funnel goals

Inbound Marketing Execution

  • Execute inbound marketing strategies across:
    • SEO
    • content marketing
    • social media distribution
    • lead generation funnels
    • website experiences
  • Align:
    • content
    • distribution
    • conversion strategy
      across the full funnel
  • Support scalable organic growth initiatives

Lead Magnets & Conversion Assets

  • Plan and build lead magnets such as:
    • guides
    • checklists
    • playbooks
    • gated content
  • Write:
    • CTAs
    • thank-you pages
    • nurture copy
    • follow-up messaging
  • Collaborate with marketing and design teams to improve conversion rates

Research & Content Strategy

  • Research:
    • target audiences
    • competitors
    • keyword opportunities
    • industry trends
  • Identify:
    • content gaps
    • SEO opportunities
    • inbound growth angles
  • Develop content campaigns focused on:
    • traffic
    • engagement
    • pipeline generation
  • Stay updated on:
    • SEO trends
    • AI search evolution
    • content distribution strategies

Analytics & Performance Optimization

  • Monitor performance using:
    • Google Search Console (GSC)
    • Google Analytics 4 (GA4)
    • SEMrush
    • Ahrefs
  • Analyze:
    • traffic
    • engagement
    • conversion rates
    • inbound lead performance
  • Optimize content based on:
    • performance data
    • business outcomes
    • conversion impact
      β€”not vanity metrics

πŸ’» Requirements

Must-Have

  • Proven experience in:
    • inbound marketing
    • content marketing
    • SEO content writing
    • organic lead generation
  • Strong understanding of:
    • SEO
    • search intent
    • inbound funnels
    • content distribution
  • Ability to create:
    • high-value
    • conversion-focused
    • SEO-optimized content
  • Experience with:
    • Google Search Console (GSC)
    • Google Analytics 4 (GA4)
    • SEMrush
    • Ahrefs
    • similar SEO tools
  • Excellent written English communication and storytelling skills
  • Portfolio showcasing:
    • inbound campaigns
    • SEO content
    • lead generation work
  • Understanding of how AI is changing:
    • search
    • SEO
    • content discovery
  • Comfortable working U.S. business hours

⭐ Nice to Have

  • Agency experience
  • Experience scaling inbound lead generation systems
  • Experience building:
    • lead magnets
    • nurture funnels
    • content distribution systems
  • Advanced knowledge of:
    • AI-assisted SEO
    • AI-driven content optimization
    • topical authority strategies
  • Familiarity with:
    • HubSpot
    • Webflow
    • CMS platforms

🧠 What Makes You a Strong Fit

  • You think beyond rankings and focus on conversions
  • You understand how content drives pipeline and revenue
  • You combine creativity with analytical thinking
  • You proactively identify growth opportunities
  • You understand modern SEO and AI-driven search behavior
  • You thrive in performance-focused marketing environments

πŸ“… What a Typical Day Looks Like

  • Research content opportunities and search intent
  • Write and optimize SEO-driven content
  • Build landing pages and lead magnets
  • Analyze traffic and conversion performance
  • Optimize inbound funnels and content distribution
  • Collaborate with design and marketing teams
  • Improve engagement and lead generation metrics

In short:
You build scalable inbound marketing systems that drive organic traffic, qualified leads, and measurable business growth.

πŸ“Š Key Metrics (KPIs)

  • Growth in organic traffic
  • Qualified inbound leads generated
  • Content conversion rates
  • Lead magnet performance
  • Engagement and funnel performance
  • SEO rankings and search visibility
  • Revenue and pipeline contribution from inbound channels

🌟 Why This Role Stands Out

  • Full ownership of inbound marketing systems
  • Opportunity to build scalable SEO and content growth engines
  • Strong exposure to AI-driven search and modern SEO trends
  • High-impact role tied directly to lead generation and revenue
  • Collaborative, performance-focused marketing environment
  • Fully remote role with strong ownership and autonomy

πŸ§ͺ Interview Process

  • Initial Phone Screen
  • Recruiter Interview
  • Content / SEO Exercise
  • Client Interview
  • Offer & Onboarding

πŸ‘‰ Apply Now

If you:

  • love SEO and inbound marketing
  • know how to create content that converts
  • understand modern search and AI-driven discovery
  • enjoy building scalable organic growth systems

this role is a strong fit for marketers who enjoy combining content, SEO, lead generation, and conversion-focused growth strategies.

by @maxrusakovic