Social Media Manager for DTC Company (US-Based, Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We’re looking for aSocial Media Manager.You’ll be responsible for transforming social into a structured, scalable content machine that drives awareness, trust, and revenue.

Key Responsibilities:

1. Social Strategy & Execution

• Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
• Build monthly and quarterly content roadmaps aligned with product launches and campaigns
• Oversee daily posting, scheduling, engagement, and optimization
• Turn performance data into actionable content pivots

2. Brand Voice & Internal Messaging

• Define and protect Larine’s voice across all social platforms
• Translate complex oral health science into clear, relatable messaging
• Create internal brand messaging frameworks for creators and team members
• Ensure consistency across ads, organic content, influencers, and product education

3. Creator & Influencer Manager

• Develop and scale a structured creator program
• Write briefs that actually inspire strong performance
• Build long-term creator relationships, not one-off transactions
• Review UGC and refine it to maximize hooks, clarity, and conversions
• Collaborate closely with paid media to identify winning creatives

4. Team Building & Systems

• Build and manage the social team (in-house and/or freelance)
• Create SOPs for content production, editing, publishing, and reporting
• Implement workflow systems to scale content output
• Train junior team members and creators on brand voice and messaging

5. Performance & Growth

• Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
• Identify repeatable content formats and double down on winners
• Partner with paid media to turn organic winners into scalable ads
• Drive measurable growth in followers, community engagement, and revenue

• 3–5 years of experience managing social media forDTC, ecommerce, or consumer brands

• Proven experience growingInstagram, TikTok, and short-form video platforms
• Experience working withUGC creators and influencers
• Strong understanding ofshort-form content strategy (hooks, storytelling, retention)
• Ability to plan and executemonthly content calendars and campaign launches
• Comfortable analyzingsocial performance metrics (engagement rate, watch time, saves, shares, CTR)
• Ability to identifywinning content formats and iterate quickly
• Experience collaborating withpaid media teams to turn organic content into ads
• Strong copywriting and storytelling skills
• Ability to translatecomplex topics into clear, engaging content
• Experience maintainingconsistent brand voice across platforms
• Ability to provideclear creative direction and feedback on content

• Full-time

• Competitive Salary in USD
• Work From Anywhere