Paid Ads Expert – Contract (Remote)

Paid Ads Expert (App Install Focus) – Contract (Remote) Fully Remote | Flexible Hours | Project-Based Engagement

About This Opportunity
We're looking for a contract Paid Ads Expert to help us scale user acquisition for ScrollToll — a fitness app that blocks addictive apps like Instagram and TikTok until users complete physical exercises like push-ups or squats.
The app just launched on Android. iOS is launching imminently. We need someone who understands paid acquisition at the campaign level — not just boosting posts or managing budgets on autopilot.
This is a hands-on contract role. You'll run experiments, read the data, and help us figure out what actually drives installs and conversions for this product.

What You'll Do

• Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms
• Track installs, attribution, and conversion events — and flag when data looks off
• Run structured audience and creative tests to identify what works
• Scale winning campaigns and cut what isn't performing
• Monitor the metrics that actually matter for app growth — installs, CPI, ROAS, retention signals
• Make informed decisions on when to kill a campaign versus let it run

What We're Looking For

• Proven experience running app install campaigns — mobile apps preferred, but strong e-commerce or lead gen experience is considered
• Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization
• Understanding of the difference between optimizing for clicks, installs, and purchases — and when each matters
• Comfortable with attribution tracking and diagnosing data discrepancies
• Ability to stretch a limited budget into measurable results through structured testing

Nice-to-Have Skills

• Experience with TikTok Ads or Google App Campaigns
• Familiarity with mobile attribution tools like AppsFlyer or Adjust
• Experience scaling an app from zero or near-zero install volume
• Understanding of creative performance patterns for fitness, productivity, or utility apps

Professional Maturity

• Results-oriented — you measure success in installs and conversions, not activity and reports
• Comfortable working with a lean budget and making every rupee count
• Able to communicate clearly what you're testing, why, and what you're seeing
• Proactive in flagging issues and proposing next steps without waiting to be asked

Work Environment
Remote First — Work from wherever you're most productive.
Flexible Hours — Availability between 6pm and 12am PKT is required for team overlap and collaboration.
Direct Collaboration— You'll work closely with the product and growth team, with short feedback loops and quick decision-making.

Why Work With Us

• A real product with a live user base and clear growth potential — not a demo or side project
• Lean team, fast decisions, and no bureaucracy
• Ownership over your work — you run the experiments and see the results directly
• Strong contract performance leads to extended engagement as the product scales