Paid Media Operations Director

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Job Responsibilities:

As a senior leader, the Paid MediaOperations Director oversees teams, streamlines workflows, manages external resource pools, has P&L responsibility, and collaborates with cross-functional teams to drive business impact. 

 
This role is ideal for a data-driven, results-oriented leader with experience inPaid Mediaoperations,financial management, and client success, ensuringstrong performance, operational efficiency, and continuous growth. 

Additional Job Details:

Key Responsibilities 
  

Paid Media Operations & Production Leadership 

• Lead and manage thePaid Media operations team, ensuring efficient workflow execution and high-quality deliverables 

• Oversee client onboarding and role mapping, ensuring clear accountability and ownership across projects 

• Continuously refine andoptimize Paid Media production processes to enhance efficiency, quality, and scalability 

• Establish operational KPIs and success metrics, ensuring alignment with businessobjectives and client expectations 

Client Service & Satisfaction 

• EnsurePaid Mediaservice levels meet and exceed client expectations, acting as an escalation point for complex issues 

• Manage ongoing client communication, including: 

• Weekly status updates 

• Monthly strategy calls 

• Quarterly Business Reviews (QBRs) 

• Overhaul client reporting and delivery templates to improve clarity, insights, and customer experience 

• Implement client satisfaction metrics, including Net Promoter Score (NPS), retention rates, and service-level adherence 

Financial Oversight & P&L Accountability 

• Own the Profit & Loss (P&L) forPaid Mediaoperations, ensuring financial alignment with business goals 

• Manage budget forecasting, financial reporting, and revenue tracking, providing updates to senior leadership 

• Optimize cost efficiencies, pricing models, and resource allocations to improve profitability 

• Identify and implement cost-saving opportunities without compromising service quality 

External Resource Management & Talent Optimization 

• Oversee andmaintain the external supply chain forPaid Media, including freelancers, contractors, and agency partnerships 

• Work with the Talent & HR teams to improve the quality, reliability, andcapacity of external resource pools 

• Establish performance benchmarks for external partners, ensuring they meet operational and quality standards 

Paid MediaGrowth & Innovation Strategy 

• Collaborate with the Paid Media Innovation Director toidentify and capitalize on growth opportunities with existing clients 

• Work with business development teams toidentify new service offerings and expand the company’sPaid Mediacapabilities 

• Facilitate client conversations aroundPaid Mediainnovation, helping position the company as a strategic partner 

• Partner withSEO,Analytics, CRO & Marketing Loc teams to integratePaid Mediainto broader marketing strategies 

Cross-Functional Leadership & Business Impact 

• Act as a strategic liaison betweenPaid Mediaoperations and executive leadership, ensuring alignment with corporate objectives 

• Develop and present operational performance reports to senior management, highlighting key wins, challenges, and optimizations 

• Lead cross-departmental collaboration with Sales, Analytics, and Product teams to drive holistic digital marketing success 

Education 

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred) 

Experience 

• 10+ years of experience inPaid Mediaoperations, digital marketing, or marketing strategy 

• Strong background inPaidMediaworkflow management, client service, and operational efficiency 

• 3+ years of leadership experience, managing teams and external resource pools 

• Experience with P&L management, financial reporting, and cost optimization 

• Familiarity withPaid Mediatools (Similar Web,SEMRush, Google, Meta, Pinterest, LinkedIn ads platforms), project management software (Monday.com, Asana), and analytics platforms (Google Analytics, Looker Studio) 

Skills 

• Paid MediaOperations Expertise: Deep understanding ofPaid Mediaworkflows, production processes, and performance metrics 

• Strategic & Financial Acumen: Proven ability to manage P&L,optimize budgets, and drive revenue growth 

• Leadership & Team Management: Experience leadingPaid Mediateams, external partners, and cross-functional initiatives 

• Client Success Management: Ability to build strong client relationships, resolve escalations, and improve service satisfaction 

• Process Optimization: Strong experience in streamliningPaid Media processes and improving operational efficiencies 

• Collaboration & Influence: Works effectively across marketing, sales, analytics, and executive teams