Regional Senior CRM Associate

Our Journey

What You'll Own

• Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals.
• Act as atrusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.
• Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets.
• Partner with Product, Data, and Tech teams toshape CRM tooling, automation, and personalization capabilities at scale.
• Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams.
• Championinnovation and experimentation, piloting new CRM initiatives and scaling successful models across markets.
• Build and nurture strong stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams.
• Coach and mentor junior marketers, elevating CRM expertise and capability across the region.

Essentials to Succeed

• 3–5 years of relevant experience in CRM, campaign management, or lifecycle marketing, ideally within adigital, tech, or e-commerce environment.
• Proven track record ofleading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
• Strongstrategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
• Proficiency inCRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advancedanalytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
• Excellentstakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
• Highlyorganized and detail-oriented, able to manage multiple priorities and timelines across markets.
• Aproactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
• Thrives indynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
• AI Competency:Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity- We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity- We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensationbased on performance.
• Candid, open, and collaborative culturewhere feedback is valued.