Fashion Senior Retail Marketing Manager

• Retail event Strategy & Planning:To define retail event strategy and annual event roadmap, aligning with retail one-boutique-one-story strategy & objective. To build strong partnership with retail team & fashion partners by providing the best-in-class experience for our clients by typology through various retail events & projects, as well as to convert/ support boutique business;
• Retail Event Orchestration & Implementation:To orchestrate & coordinate retail event plan based on the strategy and business context. Aligning with distribution evolution by key moments, new doors opening, boutique upgrade, boutique expansion and ephemeral/temp projects to ensure maximum business impact, elevate client experience by typology, as well as building long-term client relationship with our fashion luxury positioning;
• Image Project Orchestration:To lead/coordinate Image project orchestration with all teams/stakeholders to ensure qualitative delivery in all aspects depending on key measurements, client engagement, Brand engagement & brand image, etc.;

Key Responsibilities:

what you can bring to the team

• To lead annual retail event strategy & planning, in close cooperation with global event team and all local fashion stakeholders, in aligning Fashion objective, support business & fulfill client expectations;
• Set-up systematic process for team operations, compliance, and ethical conduct;
• Accountability & Transparency – Ensuring each team member is appropriately positioned within the organization and play to their strengths;
• To identify and mitigate risks by leveraging internal expertise (IP/IA/Legal/Finance), protecting the team to ensure a safe working environment (financial, legal, operational);
• Budget control -  Establish clear planning, spending oversight, accountability, cost optimization, and contingency management to ensure financial discipline and strategic alignment.

• Strong collaboration with Global event team in the process of briefing, formulation, implementation as well as post-mortem and feedback;
• Lead the team on retail events orchestration, tight collaboration with VM, merchandising, retail, CEM, training and SEM teams to onboard and coordinate with all stakeholders;
• Lead/Supervise team to work with external agency for implementation excellence, as well as to ensure the cost optimization.

• Lead and execute the marketing plan and liaise with all stakeholders, including Boutique development, Communications, Client, VM, Merchandising, Retail, SEM, FBP retail marketing, WFJ marketing, to structure a thorough plan aligning with business objective and provide relevant client communication and experience;
• With a project management mode, to orchestrate and push for progress towards deadlines;
• Strong collaboration with Global event team.

• To define the project scope and briefing.  Frame the key measurement and structure the planning according to objectives and needs, as well as post-mortem reports after;
• Act as the overall project coordinator, to participate in taskforces with various global/local teams, closely work with Comm pillar in change and Corp event team;
• Lead all relay activities in or out of boutiques with all stakeholders including VM, Merch, retail, training, CEM, SE teams, to orchestrate and ensure qualitative deliveries. 

• Cultivate and develop team managers/supervisor with strong capabilities;
• Form a culture of learning, listening, and sharing, cultivating positive team spirit;
• Strong influence among other teams and all stakeholders to ensure smooth project management and client experience protected;
• Continuously grow team capability and drive to the next level.

• Seek and maintain the relationship with new/best vendors in the market in different aspects (Catering, Production, Hospitality, etc.);
• Ensure the cost efficiency is always to the company standards, while maintain  ultimate image deliveries in cooperation with internal expertise (IP/ VM/ Legal).

• Key competitor event intelligence / monitoring (Hermes, LV, Dior);
• Event highlights & insights;
• Key competitor report.

• To carry out annual and quarterly plan by exchange and lead the conversation among internal and external stakeholders, including Fashion retail, VM, Client strategy, cross-divisions;
• To ensure high quality execution for landlord activities or trade display, aligning with brand image standards;
• Proactively communicate and collaborate with RM/HOB, to define new opportunities and make proposal accordingly;
• Set relevant KPI and follow-up to ensure optimization as well as results delivery, as well as to share reports.

• Partner with boutique development team and liaise with all stakeholders, including Communications, Client, VM, Merchandising, Retail, SEM, FBP retail marketing, WFJ marketing, to structure a thorough plan aligning with business objective;
• With a project management mode, to orchestrate and push for progress towards deadlines;
• Efficient communication with Paris retail support team on project progress and asset request, following on the deliveries;
• To further carry out the plan not only during opening phase but also in mid-term.

• Project Management, empowerment, and team management 
• Strategic thinking, innovative thinking & agility 
• Preferred experience in Retail/ Client experience/Marketing/Luxury 
• +10 years’ experience in retail marketing role 
• proactive and self-driver
• Strong communication & inter-personal skills
• Project management 
• Analytics and logical thinking Leadership 
• Listening & Openness & organized 
• Strong logical and numerical ability 
• Solution oriented, multitasking & forward thinking 
• Connecting dots 
• Accountability