Social Media & Events Coordinator-Hospitality

TheSocial Media& Event Coordinatoris responsible forattracting and interacting with our target audience, managing our reputation, and creating one-of-a-kind customer experiences throughsocial media coordination, event planning,programming,and communications across all New Land Hospitality locations.This position is consideredfull-timewith an average of30 hours/weekspent primarily on admin andevent duties,but some bartending may berequired if the location needs assistance. 

Responsibilities: 

Social Media Coordination 

• Create and coordinate editorial calendars  
• Use social media channels to craft brand stories; generate, edit, and publish engaging content 
• Build social media followers and engagement on applicable platforms for each property through
  multiple avenues including but not limitedto:strategic community engagement, targeted paid social ads, influencer partnerships, communitypromotions and contests
  

• Manage online reputation by responding to online reviews on a variety of platforms ina timely fashion;solicit positive reviews from community members, customers, visitors, etc. based on each brand platform 

• Manage Loyaltyperks through POS platform, SMS marketing, or email marketing 

Digital& PrintMedia 

• With the support of the Marketing Team, createsocial tiles, flyers, infographics, table signs, menus
  
• Collaborate with supervisor and marketing team to establish marketing strategies that support profitability 

Data Analysis 

• Capture and analyze data; use insights to guide social media strategy 
• Managemarketingspend andidentify opportunities for cost optimization  
• Analyze sales mix
  vs spend todetermine sustainability and educate future marketing decisions 

Event Coordination 

• Develop and oversee daily, weekly, monthly, quarterly, and annual programming & events calendar 

• Keep
  costs withinthe budget by recruitingsponsors and other funding 

• Coordinate all applicable parties in the execution of each event, includingonsite team andoutside vendors,ensuring the entire event is set up for success from start to finish 

• With the support of NLE Marketing Team, design marketing campaigns for each event, including but not limited to social media promotion, press, collaborations, digital & print media 

Training & Leadership 

• Train bartendersand3rd party vendors onevent standards andservice standards  
• Developevent briefs for the onsite teamand provide trainingfor all new hires 
• Act as Manager on Duty when onsite 

Qualifications: 

• 3-5+ years ofproven experience insocial mediamarketingand event coordination 

• Excellent writing, communication, and customer service skills 

• Proficiency in graphic design and photo/video editing; understandingof social media analytics and tools,digital marketing, and marketing channels 

• Strong organizational,communication,analytical,leadership,and project management skills  
• Ability to work the hours needed foreach location; including some nights and weekends to capture content during peak hours

Benefits: 

• Health Insurance Reimbursement up to $100/mo 

• 1 week of PTO (40 hours) 

• 401K Matching up to5% 

• 10% Employee Discounts on Housing 

• $35/mo Cell Phone Reimbursement 

• Limited access to New Land Property Amenities