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WD

Account Manager - TV Activation

wd3:dentsuaegis:dan_global
🇮🇳 India
On-site
Manager or above
2 days ago
  • Prisma
2 days ago
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Not enough detail in this posting to match

The purpose of this role is to manage a team and provide direct support to delivery teams and their clients providing operational support of one or more elements of the end-to-end client lifecycle, including onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit.

Job Description:

Job Description – TV Activation

Role: Account Manager – TV Activation
Level: L30
Experience: 4–9 years

Role Overview

We are looking for a TV Activation professional with strong experience in television media planning, buying and end-to-end campaign execution. The candidate will be responsible for activating TV campaigns, coordinating with broadcasters and internal teams, monitoring campaign delivery, and ensuring accurate reporting and billing.

Key Responsibilities

  • Manage end-to-end activation and execution of television campaigns.

  • Translate approved media plans into channel-wise campaign schedules.

  • Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.

  • Handle spot booking, scheduling, inventory management and campaign implementation.

  • Monitor campaign delivery against planned GRPs, reach, frequency and budgets.

  • Track telecast performance and address under-delivery, missed spots and make-goods.

  • Prepare campaign reports, post-campaign analysis and competitive insights.

  • Manage campaign documentation, estimates, purchase orders, billing and reconciliation.

  • Ensure campaigns are executed within agreed timelines and client guidelines.

  • Build and maintain strong relationships with media partners and stakeholders.

Required Skills

  • Strong hands-on experience in TV activation, media planning and buying.

  • Proficiency inMediaocean and Prisma.

  • Good understanding ofBARC data, GRPs, CPRP, reach, frequency and TV ratings.

  • Experience in campaign monitoring, optimization, reporting and reconciliation.

  • Strong numerical, analytical and negotiation skills.

  • Ability to manage multiple campaigns and stakeholders simultaneously.

  • Excellent communication and problem-solving abilities.

Preferred Candidate Profile

  • 4–9 years of relevant experience in television media activation.

  • Experience working with a media agency or handling large-scale TV campaigns.

  • Ability to independently manage campaigns from planning handover through closure.

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

Account Manager - TV Activation · wd3:dentsuaegis:dan_global

Auto apply with Likeremote