Senior Marketing Specialist

As our business continues its growth trajectory, we're seeking a Senior Marketing Specialist to fill an essential role on our team. The ideal candidate brings together technical expertise and practical creative marketing know-how to help execute successful campaigns for a company that thrives on speed and adaptability. You'll be surrounded by teammates who take pride in quality output and genuinely invest in helping people grow their careers. This position is a great fit for those who like blending technical chops with big-picture marketing insight, with strong potential for long-term career advancement.

Responsibilities

• Build and improve adaptable, cross-device email designs and landing page templates using the modular framework within Marketo
• Tap into hands-on HTML/CSS expertise to fix rendering problems, clean up text formatting, and ensure consistent visual output across a wide variety of email systems and screen sizes
• Convert Figma mockups into accurately displayed email content that works seamlessly across different client software
• Create and manage landing pages, form templates, and modular building blocks inside Marketo that reduce turnaround time on future work
• Set up and run automated nurture pathways and audience segments in Marketo to serve numerous campaign objectives
• Deploy a variety of campaign structures, from standalone email sends to sequential drip messaging and promotional content for webinars and events
• Oversee the construction of campaign components like merge tags, dynamic content areas, and program layout, following Marketo's recommended conventions for naming and file organization
• Play a role in keeping databases accurate, managing contact records, and aligning lead scoring and routing logic with the operations team
• Track email delivery outcomes, display consistency, and link tracking precision, while regularly reviewing metrics like open rates, click engagement, unsubscribe activity, and bounce numbers
• Run detailed quality checks on every email before it goes out to confirm proper visual rendering, working links, and accurate personalization data
• Set up and manage comparative testing programs looking at factors such as subject line approaches, sender name selection, layout variations, and optimal send timing
• Construct highly specific audience lists by using Marketo's segmentation tools and tailored filtering rules, all while staying compliant with GDPR, CCPA, and CAN-SPAM and keeping data clean
• Make sure UTM tracking codes and links are properly set up across all marketing content
• Team up with marketing, design, content, and campaign staff to understand project requirements and guide materials through review and approval cycles
• Own the scheduling and deadline management process for email and campaign work within a fast-paced, always-running marketing operation
• Keep detailed records of build methods, coding standards, and template libraries to help the team learn faster and improve efficiency
• Recommend new approaches based on emerging Marketo features and industry trends to keep improving campaign performance

Requirements

• At least three years of concrete experience building and managing campaigns in Adobe Marketo Engage, where holding a Marketo Certified Professional or Associate certification is viewed positively, or similar experience using tools like HubSpot or Salesforce
• Solid working understanding of HTML/CSS, especially as it relates to rendering inconsistencies across different email clients
• Real-world experience using email testing tools such as Litmus or Email on Acid
• Thorough knowledge of what impacts deliverability, how sender reputation is maintained, and compliance obligations under CAN-SPAM, GDPR, and CASL
• Strong ability to design and interpret A/B testing setups
• Proven track record of turning static design files into working, on-brand email templates
• Precise, quality-focused approach supported by consistent QA processes
• Comfortable handling several email builds at the same time while working against tight deadlines in a high-pressure environment
• Good command of English at an Upper-Intermediate (B2) level or above