Senior Marketing Specialist

Our organization is expanding its team and currently seeking a Senior Marketing Specialist to step into a vital position. This role combines technical proficiency with practical creative marketing efforts, supporting the rollout of impactful campaigns for a company known for its agility and rapid pace. You'll collaborate with a group that values meticulous work and champions long-term professional growth. Those who enjoy uniting technical talent with broader marketing thinking will discover meaningful chances to advance within this position.

Responsibilities

• Craft and refine responsive email templates and landing page structures utilizing the modular tools built into Marketo
• Utilize practical HTML/CSS skills to correct display issues, polish text arrangement, and preserve reliable rendering quality across numerous email services and device formats
• Transform Figma-based visual concepts into precisely rendered emails compatible with a wide array of client environments
• Generate and maintain Marketo landing pages, form assets, and modular components designed to shorten timelines on upcoming projects
• Build and administer automated engagement sequences and audience clusters via Marketo to advance a variety of marketing goals
• Execute several campaign formats spanning individual email launches, layered drip communications, and promotional outreach for events or webinars
• Coordinate the setup of campaign pieces including personalization fields, dynamic segments, and program architecture, staying aligned with Marketo's standard practices for naming and file organization
• Assist in preserving database accuracy, handling contact information, and managing lead qualification and assignment processes in partnership with the operations team
• Supervise email delivery success rates, formatting reliability, and link performance, while monitoring key indicators like open rates, click frequency, unsubscribe activity, and bounce statistics
• Execute rigorous quality checks on every email to confirm accurate rendering, functioning hyperlinks, and correctly populated personalization content
• Structure and manage comparative testing efforts that evaluate elements such as subject line variations, sender name options, layout alternatives, and optimal delivery timing
• Compile targeted recipient lists by applying Marketo's segmentation capabilities and custom filtering logic, while upholding GDPR, CCPA, and CAN-SPAM compliance and maintaining data precision
• Validate that UTM parameters and tracking URLs are properly incorporated into all marketing materials
• Liaise with marketing, design, content, and campaign teams to gather project details and manage the cycle of feedback and final approvals
• Direct the scheduling and timeline management for email and campaign deliverables within a busy, continuously operating marketing function
• Preserve documentation related to build workflows, coding practices, and template collections to strengthen team capabilities and accelerate future work
• Propose improvements based on newly available Marketo features and evolving industry standards to elevate campaign outcomes over time

Requirements

• No less than three years of hands-on experience developing and overseeing campaigns using Adobe Marketo Engage, with Marketo Certified Professional or Associate certification regarded as a plus, or equivalent experience with platforms like HubSpot or Salesforce
• Reliable proficiency in HTML/CSS, especially concerning the rendering peculiarities of various email service providers
• Direct experience applying email testing platforms such as Litmus or Email on Acid
• Broad knowledge covering deliverability principles, sender reputation upkeep, and regulatory compliance involving CAN-SPAM, GDPR, and CASL
• Comprehensive understanding of constructing and interpreting A/B test designs
• Proven ability to convert static design drafts into fully functioning, brand-consistent email layouts
• Strong attention to precision combined with consistent quality assurance methods
• Capable of managing multiple simultaneous email projects while operating under strict deadlines in a high-energy work environment
• Solid English communication ability at an Upper-Intermediate (B2) level or beyond