GTM Manager - Automotive Domain

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the role

You will be at the forefront of driving growth and market adoption of advancedautomotive display and projection technologies within theIndian OEM ecosystem. As theGo-To-MarketManagerforIndia, you will play a critical role in positioning the organization as a strategic technology partner by aligning customer needs with a differentiatedVisual Experience(VX)portfolio. 

You willbe responsible for defining and executing targetedgo-to-market strategies for a range ofHarman’sVisual Experience solutions includingdirect view and projection-based displaytechnologies,andothernext-generation cockpit display systems.  

This role focuses exclusively on theIndia automotive market, requiring deep engagement with leadingIndian OEMs, a strong understanding of theirrapid development cycles, and the ability to translate complex technologies into compelling value propositions tailored forIndia. 

This role requires a proactive approach toopportunity creation andpursuit shaping, ensuring high-quality engagements that maximize win rates and profitability. You will evangelize the display portfolio with OEM stakeholders, drive early-stage design wins, and support the development of tailored solutions forIndian market requirements, including quality, reliability, and long-term partnership expectations.

The ideal candidate is proactive, customer-centric, and skilled in navigatingIndia’s fast-moving NEV and intelligent cockpit landscape. 

Presently this position is classified underindividual contributor role.This position reports toVisual Experiences Business Lead within Strategic Business Unit within Strategic Business Unit - Intelligent Cockpit, Product Management GroupforVisual Experienceat HARMAN. 

What You Will Do 

Go-To-Market Strategy & Business Development 

• Define and executeIndian-OEMfocused go-to-market strategies to drive adoption ofvariousdisplay technologies 

• Identify, cultivate, and manage new business opportunities withIndianOEMs and their ecosystem partners 

• Develop account-specific strategies aligned withCustomer AccountManagementTeams,OEM productroadmaps and vehicle programs 

Pre-Sales & Technical Solutioning 

• Lead pre-sales activities, including opportunity shaping untilthey translate into an RFI/RFQ. Provide support during RFQ/RFI, drive technical design reviews andcommercial proposals. 

• You will work closely withcustomer engineering teams to understand their system requirements, influence specifications, and position optimized VX-architectures that balance performance, cost, and manufacturability for theIndia market. 

• Collaborate with engineering teams to define suitableHMI/ display solutions fromHarman’s productportfolio, including: 

• Direct view displays (e.g. Neo QLED Series, OLED) 

• Projection-based displays (e.g. QVUE,ARHUD) 

• Further advanced displays technologies 

Long-term customersatisfaction & retention 

• Build andmaintain long-term, trust-based customer intimacy through technical-commercial discussions with variousIndianOEM departments (Purchase, Engineering, Product Planning, Marketing etc.) 

• Navigate formal communication structures and decision-making processes typical ofIndian automotive customers and find waysinfluence it 

• Act as a cultural and technical bridge between global internal teams andIndia-based customers 

Internal Alignment & Voice of Customer 

• Collaborate closely with Product Management, Engineering, Customer Account Management, and Marketing to ensure product offerings reflectIndia’s market needs. 

• Provide structured, data-driven feedback to influence product roadmap decisions, feature prioritization, and technology investments forIndia. 

• Serve as the primary VX liaison for allIndia-based Customer Group teams  

Supplier Strategy & Ecosystem Understanding 

• Develop good understanding of theIndian automotive supply chain ecosystem to OEMS, including their Tier1/Tier-2 relationships  

• Provide actionable competitive intelligence (ecosystem development)technology trends across India’s automotive and NEV sectorstoidentify whitespace opportunities and strengthen value propositions. 

What You Need 

• A university degree isrequired, preferably in Engineering (electrical, optical, or a closely related discipline) or in Business Administration. 

• 10+ years of automotive industry experience, ideally within an OEM, Tier‑1, or Tier‑2, with substantial exposure to working withIndian OEMs such asTata Motors, Mahindra & Mahindra, Maruti Suzuki, Ashok Leyland, TVS Motor, Bajaj Auto, and Hyundai India. 

• Proventrack record in winning and managing RFQs, leading pre-sales initiatives, and shaping early-stage cockpit or display system opportunities. 

• Strong technical understanding of: 

• Automotive display technologies (LCD, OLED,Mini LED, AR HUD, projection systems) 

• India-specific display performance and quality requirements 

• Vehicle integration and cockpit architecture challenges 

• Demonstrated ability to articulate complex technologies into clear, compelling narratives and influence multi-level stakeholders.   

• High cultural awareness, adaptability, and familiarity withIndia’s rapid development cycles and negotiation styles.  

• Excellent cross-functional alignment and stakeholder management in global environments. 

What Makes You Eligible 

• Be willing to travel up to 25%, domestic and international travel  

• Be willing to work in an office inPune orBangalore,India. 

• Successfully complete a background investigation and drug screen as a condition of employment 

What We Offer

* HARMAN FlexConnect Program, offering a flexible hybrid work environment that fosters strongercollaboration, meaningful connections, and innovation through a minimum of three in-office days per week.
* Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
* Extensive training opportunities through our own HARMAN University
* Competitive wellness benefits
* Tuition reimbursement
* "Be Brilliant" employee recognition and rewards program
* An inclusive and diverse work environment that fosters and encourages professional and personal development

#LI-BM1

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.