Lead, Product Content Engineering

Product Content Engineering is a horizontal function supporting initiatives across Instagram and is seeking an experienced leader to join and grow the team. We partner closely with product and technical teams to solve problems by providing content-driven solutions, set standards of quality, and ideate new creative consumption experiences across different mediums and platforms that entertain, inform, and delight users.
We're at the very beginning of an exciting journey—building the Instagram TV app from the ground up. As a Lead, Product Content Engineering, you'll drive the content strategy for this new platform, building and leading a high-performing team to shape the future of immersive, community-driven TV experiences.
This role requires familiarity with short-form video trends and best practices, and a creative, strategic, and data-informed approach to content development at scale. You'll partner with leadership across product, design, engineering, and insights to establish the content strategy roadmap and drive alignment on quality standards that serve our global community.
This role requires editorial judgment demonstrated through experience documenting decision logic into reusable frameworks, a proven track record of building and mentoring teams, and demonstrated ability to craft thorough, nuanced, and objective guidelines that establish and measure content quality at scale. They will be familiar with AI tools and platforms to accelerate product development and leverage strategic product thinking to put user needs at the forefront of our work.
If you have experience exploring emerging content formats, navigating ambiguous product spaces, have a track record of building teams from the ground up, and are energized by the opportunity to influence the next wave of digital storytelling, we encourage you to apply.