Product Marketing Manager - Zelta

How you will contribute: 

Product Messaging 

• Develop clear, compelling value propositions based on product positioning 

• Translate complex clinical research capabilities into customer-centric messaging 

• Maintain consistent product messaging across marketing and sales channels 

Product Launches 

• Partner with Product Management to own the marketing planning, coordination, and execution of launches aligned to the product roadmap 

• Develop marketing and sales collateral to support go-to-market plans for new features and solutions 

Sales Enablement 

• Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers) 

• Train sales teams on product messaging and positioning 

• Partner with sales to refine messaging based on market feedback 

Market & Customer Insights 

• Conduct competitive analysis to maintain a current view of how Zelta’s CDMS platform functionality compares to competing solutions 

• Gather customer insights on product usage to refine positioning and messaging 

• Create repositories of product usage data, testimonials, and customer feedback, including key stats and quotes to be leveraged in marketing and sales materials 

Analyst Relations 

• Coordinate all analyst activities and upcoming industry reports 

• Develop materials for analyst briefings, in partnership with Product and Marketing Lead 

Customer and Partner Marketing 

• Partner with Marketing Lead to develop a program for customer and partner marketing (outlining options for co-marketing and project plans) 

• Own coordination and assist in content development (i.e., case studies) for customer and partner marketing projects 

• Coordinate and oversee customer presentations for our annual user conference 

Communications and PR Support 

• Develop an editorial calendar for press releases and newsroom posts related to product releases and customer usage, in partnership with Marketing Lead and communications team 

• Partner with Marketing Lead to develop press releases and newsroom posts 

Marketing Campaign Execution Support 

• Help maintain content calendars and campaign timelines, and support execution across email, social, and web channels 

• Support ad hoc reporting to help maintain visibility into campaign and overall marketing performance 

What you will bring  

• 4+ years of product marketing or related experience (B2B SaaS or health tech preferred) 

• Experience partnering with Product and Sales teams 

• Ability to simplify complex technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, landing pages, etc.) 

• Experience supporting product launches and overseeing a product roadmap schedule 

• Ability to standardize processes and oversee execution across multiple workstreams 

Education 

• Bachelor’s degree is required. Graduate degree (MBA or similar) preferred. 

What We Offer 

A team united by purpose – Zelta by Merative offers a unique opportunity to be part of a mission-driven organization advancing clinical research and accelerating the development of life-changing therapies. Our platform powers studies that help bring new treatments to patients faster. 

A culture built on collaboration and impact – Work alongside smart, driven teammates who are deeply committed to improving how clinical trials are designed and executed. Together, we partner across product, science, and commercial teams to deliver meaningful outcomes for sponsors, CROs, and patients. 

A place to grow your career – Build skills that evolve with you, whether you’re leading strategic initiatives, shaping go-to-market efforts, or helping bring innovative solutions to a complex and rapidly evolving industry.