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Senior Product Marketing Manager

🇺🇦 Ukraine

Looker

Tableau

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Machine Learning

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APPLY

Senior Product Marketing Manager

from 🇺🇦 Ukraine

Mate academy - an EdTech startup with a technological, gamified, AI-powered LMS platform where people learn IT specialties.

🤘Already,6000+ graduates have landed their first IT jobs in just 4 months of training.

🌎 Successfully launched our business in Poland and Brazil and have plans to expand to other countries.

We're looking for aSenior Product Marketing Manager who will own acquisition growth across UA, PL, and BR markets — converting traffic into enrolled students and coordinating the team of developers and a designer that makes it happen.

Your qualities and skills that will be valued:

Conversion Rate Optimization based on data insights: you've run A/B tests to statistical significance and can walk through the hypothesis, the change, and the result.
Cross-functional collaboration: you've worked in teams that included developers and designers and kept delivery moving across all of them.
B2C paid channel fluency: you understand how UAMs think and have collaborated closely enough to align landing pages, creatives, and offers to live campaigns.
Data fluency: you read data in Looker/Tableau, and can build dashboards in Amplitude/Mixpanel and hypothesis-driven decisions are your baseline.
2+ years in product marketing, growth marketing, or a funnel-ownership role at a product IT company
English Upper-Intermediate or higher.

Your additional advantages:

Background in EdTech.
Direct experience running paid acquisition on Google or Meta.
You've built landing pages or funnels using AI tools — Lovable, Replit, or similar.
Experience in a sales-led-growth environment.

Your responsibilities will include:

Working with the Acquisition team — 3 developers and 1 designer — setting priorities and ensuring their output consistently delivers against business goals.
Owning conversion rates across the full acquisition funnel per market (UA/PL/BR).
Running weekly CvR and performance analysis and turning it into a prioritised experiment backlog.
Building and iterating landing pages and funnels, including with AI tools.
Conducting user interviews and translating insights into testable funnel hypotheses.
Coordinating cross-team delivery across marketing, sales, and admission.

What your first tasks might look like:

Run a series of user interviews, collect and synthesise the insights, and ship a landing page built around what you found.
Coordinate a new course launch across marketing, developers, and designers — and cut the time from kick-off to live.

Your goals for the probation period:

Analyze existing acquisition funnels, identify the highest-impact improvement areas, and deliver changes with a measurable effect on conversion.
Run demand testing for new courses and offers: collect data, form hypotheses, and coordinate the launch with adjacent teams.
Keep the Acquisition team from becoming a blocker — launches should be fast, handoffs clean, and priorities clear to everyone involved.

Your team: Direct report toRoman Apostol, CEO, plus developers and a graphic designer you'll work with daily.

We offer:

Your voice matters — you won't just follow a plan, you'll help make it.
A no-bullshit culture with 0% bureaucracy.
A team that shares knowledge and isn't afraid to make mistakes.
The top EdTech product in Ukraine.
Competitive salary, regular reviews, Gig contract collaboration.
Paid sick leave & 22 working days annual vacation.
Self-development days for continuous learning.
Personal crisis leave, arranged individually.
Financial assistance in a medical emergency or if your home was damaged due to war.
English courses and learning budget.
Apple equipment.
Pet-friendly office in central Kyiv with shelter.
Company-paid lunches.
Relocation bonus.