REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)

THIS IS A REMOTE POSITION

Marrina Decisions is seeking an experiencedSenior Marketing Operations Lead to support one of our premium enterprise clients. This role is responsible for designing and optimizing marketing automation, lifecycle engagement programs, and data-driven marketing operations that drive measurable business outcomes.

The ideal candidate combinesdeep marketing automation expertise, strong analytical skills, and cross-functional collaboration to deliver scalable marketing programs that support client growth.

This role will work closely withmarketing, product, sales, and data teams to improve lead management, lifecycle engagement, campaign automation, and reporting infrastructure.

Candidates must beU.S. Citizens or authorized to work in the United States without corporate sponsorship.

Responsibilities

Marketing Automation & Lifecycle Programs

• Design and managelifecycle marketing programs that support lead generation, activation, and engagement
• Build and optimize automated marketing campaigns across multiple channels
• Develop lifecycle workflows that improvelead conversion, customer engagement, and retention
• Implement segmentation and personalization strategies to improve campaign performance

Marketing Operations & CRM Integration

• Manage marketing automation platforms such asMarketo, HubSpot, or other MAP tools
• Ensure properSalesforce CRM integration and data flow
• Maintain and optimizelead management, lead routing, and lifecycle models
• Implement automation processes that improve marketing efficiency and scalability

Data, Reporting & Performance Insights

• Build and maintainmarketing dashboards and reporting frameworks
• Monitor campaign performance and key engagement metrics
• Partner with marketing and leadership teams to providedata-driven recommendations
• Ensure strong data quality and governance across marketing systems

Collaboration & Client Support

• Work closely with cross-functional teams includingmarketing, sales, product, and analytics
• Translate business requirements into scalable marketing automation solutions
• Support enterprise client marketing initiatives and operational programs
• Provide strategic input to improve marketing processes and campaign performance

Required Qualifications

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
• Strong expertise withmarketing automation platforms (HubSpot, or similar)
• Experience working withSalesforce CRM and marketing system integrations
• Experience buildinglead management and lifecycle marketing frameworks
• Strong analytical skills and experience with marketing performance reporting
• Ability to manage complex marketing programs in afast-paced environment
• Excellent communication and collaboration skills

Preferred Qualifications

• Experience supportingenterprise marketing teams or agency clients
• Experience working inSaaS, technology, or subscription-based businesses
• Familiarity withAI-driven marketing tools and personalization platforms
• Experience designing scalable marketing automation frameworks

Compensation Range

$100,000 – $120,000 annually depends on location and experience

This posted range represents Marrina Decisions’ good-faith estimate for this remote role at the time of posting.

Final compensation will depend on:

• candidate experience
• geographic location
• qualifications
• alignment with internal compensation equity

Benefits

Marrina Decisions offers:

• Health Benefits
• Paid Vacation
• Paid Holidays
• Paid Sick Time
  
• Opportunity to work with innovative enterprise clients and leading technologies in theMarTech ecosystem

Marrina Decisions is anEqual Opportunity Employer.