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Marketing & Sales Manager - Chico
TBar & Fusion Cafe
🇺🇸 United States
On-site
Manager or above
2 weeks ago
$70,000 – $75,000 / year
- CRM
- copywriting
- Health insurance
- Pension
2 weeks ago
Not enough detail in this posting to match
- Health insurance
- Paid time off
- Vision insurance
- 401(k)
- 401(k) matching
- Company car
- Dental insurance
- Employee discounts
Reports To: CEO
Company DescriptionTea Innovations, LLC is bringing a fresh, modern energy to a 5,000-year-old beverage through its TBar brand. Founded in Chico, CA in 2004, TBar has grown from a single location into a Northern California concept known for innovative tea creations, healthy fusion food, and an energetic, fun guest experience. From frozen and frosted to sparkling, steamed, and iced, TBar reimagines tea in ways that keep guests coming back. At the heart of the brand is a passionate team committed to great food, great drinks, andservice from the heart. As TBar continues its growth, we're looking for talented, entrepreneurial team members who want to help shape the next chapter of the brand—and the next evolution of the tea revolution.
The OpportunityWe're looking for ahigh-energy, entrepreneurial Marketing & Catering Manager who can help accelerate TBar's growth.This is a highly hands-on role with responsibility for bothbuilding the brand and driving revenue. You'll develop and execute marketing initiatives that generate awareness, trial, frequency, and loyalty while also building our catering business through direct sales, promotions, partnerships, and third-party platforms.If you're someone who loves creating ideas, making things happen, measuring results, and finding new ways to get people excited about a brand,this could be a great opportunity for you.
What You'll DoMarketing & Brand
- Develop and execute marketing strategies that drivetraffic, sales, trial, frequency, and loyalty.
- Lead local marketing, digital campaigns, promotions, and community outreach.
- Manage TBar's CRM and loyalty initiatives to increase guest engagement and retention.
- Oversee social media strategy and develop compelling, on-brand content.
- Help create campaigns and experiences that reflect TBar'sfun, energetic, and irreverent personality.
- Maintain brand consistency across all marketing channels and guest touchpoints.
- Identify new opportunities to build awareness and attract new customers.
- Own the strategy and execution of TBar's catering program.
- Drive B2B catering sales through strategic outreach and catering drops across all market locations: Sacramento, Rocklin, Chico, and Redding.
- Drive catering revenue throughdirect sales, promotions, community outreach, and third-party platforms.
- Develop relationships with businesses, organizations, schools, and community partners.
- Identify new markets and opportunities to grow catering sales.
- Track performance and continuously improve the catering experience.
- Manage marketing and catering budgets and measure return on investment.
- Coordinate with vendors, agencies, restaurant teams, and outside partners.
- Translate ideas into action and move projects from concept to execution.
- Report results, insights, and opportunities to company leadership.
- Entrepreneurial mindset with a bias toward action and results.
- Strong marketing strategy, brand development, and campaign planning skills.
- Experience with digital marketing, social media, CRM, and content creation.
- Strong copywriting, editing, and creative communication skills.
- Excellent organization, project management, and time-management abilities.
- Strong sales and business-development instincts.
- Ability to work collaboratively with restaurant teams and a diverse range of partners.
- Food & beverage, hospitality, retail, or consumer marketing experience is a plus.
- Bachelor's degree in Marketing, Communications, Business, or a related fieldor equivalent real-world experience.
Compensation
- Salary range $70k - $75k DOE
- 401k offered, including employer matching
- 10 days PTO
- 10 paid holidays a year
- Health, dental & vision insurance.
- Employee Discounts
Marketing & Sales Manager - Chico · TBar & Fusion Cafe