Marketing Manager

Responsibilities: 

• Support execution of the comprehensive and strategic marketing plan that supports the hotels’ business goals and the customer journey (spanning group, leisure, local, and the business traveler). 
• Ensure the cohesive storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers. 
• Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment. 
• This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms). 
• This position is accountable for the creation, planning and performance of all media. 
• Collaborate closely with the Director of Sales & Marketing, General Manager, and other department personnel to execute a resort calendar (content, promotional, programming/activations). 
• Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed. 
• Collaborate with the Director of Sales & Marketing on budget execution, social media content calendar, and advertising fulfillment over the course of the year. 
• Spearhead social media engagement for the Omni Las Colinas Hotel channels, ensuring compliance and collaboration with appropriate stakeholders. 
• Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships. 
• Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results. 
• Oversee the creation and distribution of all hotel photography and videography, to ensure that assets are on-brand and support the ultimate business objectives. 
• Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams. 
• Support relationships with agency partners, directly or indirectly. 
• Stay apprised of marketing best practices and make recommendations. Understand and know the competitive landscape across B2B and B2C segments. 

Qualifications: 

• Degree in public relations or marketing, or similar, preferred. 
• 3-5 years’ experience in hotel marketing with responsibility over marketing, digital and communications and ownership over strategy, execution and results 
• Experience managing social media content creation, graphic design, public relations, marketing planning and execution. 
• Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading). 

Preferred skills: 

• Previous hotel experience ideal – upper-upscale/luxury hotel marketing a plus 
• Strong understanding of social media trends and management, as well as content gathering. 
• Experience in creative development and robust organizational skills with a strong capacity to think outside the box.