Key Responsibilities
- Define and manage consent, opt-out, and communication preferences across all marketing channels.
- Establish marketing channel standards, governance frameworks, and best practices.
- Ensure compliance with TCPA, DNC, CAN-SPAM, and related regulations.
- Partner with Marketing, Product, Technology, Analytics, and Compliance teams.
- Manage channel integrations, APIs, and vendor relationships.
- Define KPIs, reporting standards, campaign taxonomy, and attribution frameworks.
- Develop training materials and educate teams on marketing governance and compliance.
- Lead cross-functional initiatives and drive process improvements.
Required Skills
- Marketing Operations
- Customer Journey Management
- Campaign Governance
- Marketing Compliance (TCPA, DNC, CAN-SPAM)
- Consent & Preference Management
- Marketing Analytics & KPI Reporting
- Stakeholder Management
- Process Documentation & Training
Preferred Experience
- Marketing Automation Platforms
- CRM Systems
- Journey Orchestration
- Campaign Attribution
- MarTech Platforms
- API Integrations
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