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Marketing Manager
Tailored Management
🇺🇸 United States
Hybrid
Manager or above
1 week ago
- CRM
- SQL
- Figma
1 week ago
Location: NY office: 420 5th Avenue, New York, NY / Hybrid 3 days in office
Compensation:$ 42.30/hr on W2(Paid Weekly)
Schedule:40 hours per week, Standard Business Hours
Contract Length:3 months of contract (potential extension/conversion)
Start Date: ASAP
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POSITION OVERVIEW:
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The Marketing Manager will lead the go-to-market planning and development of initiatives to support the Team Vision / Target brand in North America (US, Canada & Puerto Rico).
This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the Team Vision / Target brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.
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DUTIES AND RESPONSIBILITIES:
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- The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.
- The Marketing Manager will display a passion for the Team Vision / Target brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.
- He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.
- Brand Leadership. Ability to articulate a clear vision of the Team Vision / Target brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.
- Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
- New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
- Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
- Team Development. Manage, motivate and develop team members.
REQUIRED SKILLS:
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- Strong attention to detail and experience with CRM campaign execution, proofing and QA
- Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic
- Experience working with tools such as Unica, Responsys and Google Big Query; Figma experience would also be a plus
- Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues
- Proactive communication and a strong sense of ownership
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Marketing Manager · Tailored Management