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Marketing Analytics Manager
Apolis
🇺🇸 United States
On-site
Manager or above
1 month ago
$50 – $55 / hour
1 month ago
Location: Remote
Contract: 6+ Months
1. Measurement ownership, not campaign management. We need someone whose story centers on deciding what to measure and why, not just running and reporting on campaigns.
"Walk me through a measurement framework or approach you built, owned or partnered with an agency to evaluate paid media effectiveness?"
2. Brand-to-demand translation. We need someone who can connect brand investment to a downstream pipeline or demand metric, not just describe funnel mechanics.
"Give me an example where you connected brand advertising to a pipeline or demand outcome, not just awareness or engagement."
3. Hands-on MMM experience. This has been the biggest gap so far. We need someone who can speak in the first person about using a marketing mix model to actually shift budget.
"Have you personally used an MMM output to change budget allocation? What did it say, and what changed?"
Marketing Analytics Manager · Apolis