Sales and BDM Execution Sr. Manager
🇺🇸 United States
Management
Marketing
Machine Learning
Design
Sales
Legal
Customer Support
Mental Health
$134,000 - $184,000
Sales and BDM Execution Sr. Manager
from 🇺🇸 United States
$134,000 - $184,000
Overview
The Sr. Manager of Sales & BDM Execution is responsible for defining and driving the playbooks, tools, and execution discipline that enable Sales, Customer Success, and in-market Business Development Manager (BDM) teams to perform at a high level.
This role focuses on how we win, ensuring teams operate with clear, repeatable approaches—from initial engagement through proposal and close, and from provider outreach through care start activation. The Sr. Manager partners closely with Sales, Customer Success, BDMs, Marketing, and Performance Management to improve conversion, consistency, and effectiveness in the field.
Core Mandate
Drive consistent commercial execution by:
Building practical, repeatable sales and provider engagement playbooksÂ
Strengthening proposal development and follow-through disciplineÂ
Improving conversion through better execution at key momentsÂ
Equipping teams with tools and guidance that drive real field behaviorÂ
Aligning Marketing and Sales around a clear, differentiated value storyÂ
Responsibilities
Sales & Customer Success Playbook Strategy
Design and deploy field-ready playbooks for Enterprise Sales and Customer Success that standardize how we win health plans, activate customers, and generate provider referrals.
Define practical, end-to-end workflows that guide teams through opportunity progression, proposal development, and high-impact provider outreach.
Enterprise Pipeline & Deal Execution
Standardize the sales journey by clarifying expectations at every stage (from Discovery to Contracting) and providing the frameworks (Discovery, Solution Alignment, etc.) needed to increase conversion.
Drive pipeline hygiene and reporting in partnership with Performance Management to provide clear growth insights for the senior executive team and Board of Directors.
Identify and resolve deal friction by analyzing common breakdowns in progression and coaching sales leaders on practical execution.
BDM & Provider Engagement Enablement
Optimize the BDM model by creating clear guidance for provider engagement, improving the quality of outreach, and making it easier for providers to refer patients.
Improve field effectiveness by identifying gaps in consistency and introducing workflows that turn contacts into active referring providers.
Proposal Strategy & RFP Coordination
Elevate our competitive edge by establishing a consistent approach to RFPs, ensuring HP/HS-specific content is delivered on time with a clear articulation of value.
Refine the follow-through process, including structured stakeholder re-engagement and objection handling to move proposals toward signatures.
Tools Cross-Functional Alignment
Equip the field with essential resources, selecting and managing the tools (referral workflows, sales engagement tech) that align with how our teams actually work.
Strengthen the value story by partnering with Marketing to ensure our messaging resonates with health plans, health systems and providers, and sharing field insights to improve campaigns.
Foster a culture of continuous improvement by building a feedback loop between Sales, Clinical, and Product teams to refine our strategy based on real-world performance data.
Qualifications
10+ years of experience in Commercial Operations, Sales Enablement or Proposal Management ideally in healthcare or digital healthÂ
Proven track record of building sales playbooks that improve execution and conversionÂ
Experience supporting enterprise sales cycles, particularly with health plans and health systemsÂ
Experience with proposal strategy and RFP coordinationÂ
Strong understanding of enterprise health plan marketing and salesÂ
Ability to translate strategy into practical, field-ready executionÂ
Strong cross-functional collaboration and communication skillsÂ
Success Metrics
Improved consistency and effectiveness of sales and BDM executionÂ
Increased proposal quality and follow-through disciplineÂ
Improved conversion at key points in the sales and provider engagement processÂ
Strong adoption and use of playbooks and toolsÂ
Positive feedback from Sales, CS, and BDM teams on usability and impact
Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:Â
* Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
* Lyra for Lyrians; coaching and therapy services
* Equity in the company through discretionary restricted stock units
* Competitive time off with pay policies including vacation, sick days, and company holidays
* Paid parental leaveÂ
* 401K with up to 3% matching
* Monthly tech allowance
* We like to spread joy throughout the year with well-being perks and activities, surprise swag, regular community celebration…and more! Â
We can’t wait to meet you.






