Subscribe to the latest remote jobs:

Growth Strategist

🌏 Worldwide

Shopify

Management

Marketing

Machine Learning

CPA

Testing

APPLY

Growth Strategist

from 🌏 Worldwide

About Lucyd

Lucyd is a performance marketing and growth agency helping ambitious wellness brands scale through acquisition, retention, creative strategy, and conversion optimization.

We specialize in building scalable growth systems for brands operating inpolicy-constrained wellness, including hemp, cannabis, telehealth (including GLP-1s and research peptides), supplements, and functional wellness products.

We are more than an agency executing individual services. We operate as integrated growth partners embedded in our clients’ businesses, helping them solve challenges across the entire customer journey—from customer acquisition and retention to creative, websites, and conversion optimization.

Our team moves quickly, communicates transparently, and operates with a high level of ownership and accountability. We care deeply about outcomes, strategic thinking, operational excellence, and long-term client partnerships.

Why This Role Exists

The Growth Strategist is the strategic engine of a Lucyd advertising pod.

This role owns the strategic direction, ROI, and operational alignment of assigned client accounts. Growth Strategists are responsible for helping clients scale profitably while ensuring the pod operates efficiently and at a high standard.

The best Growth Strategists at Lucyd think like operators, not vendors. They understand the economics of the businesses they support and make decisions through the lens of profitable, scalable growth.

Growth Strategists at Lucyd are expected to think holistically across:

Paid acquisition
Creative strategy
Funnel conversion
Offer positioning
Business economics
Retention marketing
Operational execution

You are expected to operate as a strategic extension of the client’s business.

Without a strong Growth Strategist, the pod doesn’t function effectively. With one, the pod can scale.

What You’ll Own

Client Strategy & Leadership

Serve as the strategic lead for 8-10 client accounts
Develop deep understanding of each client’s business model, economics, goals, and operational constraints
Operate as a strategic extension of the client’s internal team
Build strong alignment and trust through proactive communication and strategic clarity
Present recommendations, insights, and performance updates with confidence

Paid Media Strategy

Lead the strategy across Meta and other paid channels
Oversee high-level decisions related to budget allocation, testing strategy, scaling, audience approach, and optimization
Collaborate closely with Media Buyers to improve efficiency and account performance
Ensure campaigns align with Lucyd frameworks, testing systems, and best practices

Creative Strategy

Drive creative testing strategy and messaging direction across accounts
Translate performance insights into actionable creative hypotheses
Help shape hooks, angles, offers, and positioning strategies that improve conversion efficiency
Collaborate with creative teams to improve iteration speed and creative performance

Funnel & Retention Strategy

Evaluate landing pages, offers, and customer journeys through a conversion-focused lens
Understand how email and SMS retention systems influence overall acquisition efficiency and profitability
Collaborate cross-functionally with Email and Post-Click teams to improve overall funnel performance

Pod Leadership & Execution

Lead the strategic direction and operational cadence of your pod. Ensure the right priorities are being executed at the right speed by the right people.
Delegate effectively while maintaining high standards
Create alignment between internal execution and client goals
Identify operational bottlenecks and escalate challenges early
Help develop pod team members through feedback, accountability, and strategic guidance

Performance & Profitability

Monitor pod profitability and client-level performance
Ensure accounts are progressing toward client KPIs and internal margin expectations
Identify growth opportunities and risks proactively
Escalate performance concerns early with clear strategic recommendations

AI & Operational Efficiency

Leverage AI tools to improve analysis, ideation, reporting, communication, and operational efficiency
Continuously identify ways to improve workflows, clarity, and execution speed

How You’ll Be Measured

Pod profitability maintained at or above internal margin targets
Client retention and account growth
Campaign performance against client KPIs (MER, aMER, CPA, revenue targets, etc.)
Strength and health of client relationships
Quality and clarity of strategic communication
Operational effectiveness of the pod
Development and performance of pod team members

What You Bring

Must-Have

3+ years of experience in paid social advertising, preferably in an agency environment
Strong direct-to-consumer (DTC) eCommerce experience
Proven ability to manage strategic client relationships at an account level
Deep working knowledge of Meta Ads Manager — campaign setup, optimization, scaling, and reporting
Strong understanding of DTC business economics including CAC, MER, contribution margin, LTV, retention, and payback periods
Ability to evaluate advertising performance within the context of broader business health — not just platform metrics
Experience with creative strategy and briefing
Strong communicator with the ability to simplify complex performance data and strategic decisions for clients
Strong organizational, prioritization, and delegation skills
Experience managing or mentoring team members
Comfortable operating in fast-paced, high-accountability environments
Ability to work within continental US/Canada time zones

Nice-to-Have

Experience in hemp, cannabis, telehealth, supplements, peptides, functional wellness, or other regulated industries
Familiarity with Shopify and direct-to-consumer advertising ecosystems
Familiarity with CRO, landing page optimization, or funnel strategy
Experience integrating AI tools into marketing workflows and operational systems
Exposure to platforms beyond Meta, including Google, Snapchat, X, or TikTok

30 / 60 / 90 Day Roadmap

In Your First 30 Days

Complete onboarding and become fully oriented in Lucyd systems, workflows, and pod operations
Shadow client calls and internal strategy discussions
Build relationships with pod team members and cross-functional departments
Learn the business models, goals, and performance history of assigned accounts
Develop understanding of Lucyd testing methodologies, communication standards, and reporting systems

In Your First 60 Days

Begin leading client calls and strategic discussions
Demonstrate command of assigned accounts, KPIs, and client goals
Identify operational inefficiencies or strategic opportunities within your pod
Begin contributing strategic recommendations across acquisition, creative, and retention

In Your First 90 Days

Fully own strategic leadership of your assigned pod accounts
Operate independently as the strategic lead of the pod
Demonstrate command of client business economics and growth levers
Build strong client trust through proactive communication and strategic clarity
Identify clear scaling opportunities and operational constraints across accounts
Contribute measurable impact to client performance and pod operations

Who Thrives at Lucyd

People who succeed here tend to:

Move quickly without sacrificing quality
Communicate proactively and transparently
Take extreme ownership over outcomes
Think strategically, not just tactically
Stay calm under pressure
Balance creativity with analytical thinking
Operate well with autonomy and accountability
Understand when to execute personally vs. delegate effectively

Who You’ll Work With

Reports to: Head of Growth Strategy
Closest collaborators: Media Buyer, Ad Designer, Advertising Coordinator, Account Manager, Email Team, Post-Click Team
External relationships: Clients and external partners

Working at Lucyd