Marketing and Operations Manager

We're looking for a proactive and organised Marketing Campaigns & Operations Manager to join our Commercial Team as we reach our next stage of growth with our Trial Flow platform.  This role will support marketing activity across campaigns, social media, events and marketing automations.  

Reporting to the Senior Marketing Manager, you'll help bring our marketing strategy to life through the delivery of campaigns, programmes and audience engagement activities that support commercial growth. 

You'll be responsible for coordinating and executing marketing activity across multiple channels and audiences, including campaign delivery, marketing operations, social media, conferences and events, and performance reporting. Working closely with colleagues across Sales, Product and Research, you'll ensure marketing activity is delivered effectively, consistently and with measurable impact. 

This is a hands-on and visible role focused on turning plans into action. While marketing strategy, positioning, messaging and direction are led by the Senior Marketing Manager, you'll play a key role in delivering activity, optimising performance and helping prospects move through the buyer journey. This role is ideal for someone who enjoys balancing creativity with organisation, can manage multiple priorities simultaneously and takes pride in delivering high-quality work.  

This role is hybrid in our Leeds office or remote first in the UK. Please note we are unable to sponsor visas. 

Responsibilities:

Campaign Delivery 

• Coordinate and deliver multi-channel marketing campaigns across email, organic social, paid social, webinars, events and digital channels 

• Manage day-to-day marketing operations within HubSpot and other marketing platforms 

• Create and manage workflows, forms, landing pages, audience segmentation and campaign to support 

• Build and deploy campaign assets within HubSpot, LinkedIn and other marketing platforms 

• Manage campaign timelines, workflows and stakeholder communications 

• Support execution of account-based marketing activity across priority accounts 

• Monitor campaign performance and recommend improvements based on results 

• Build and maintain email nurture programmes and automated customer journeys, helping prospects move through the buyer journey and supporting commercial growth 

• Maintain marketing databases and support agreed lead management processes 

Social Media & Audience Engagement 

• Own and deliver the marketing social media calendar and publishing schedule 

• Coordinate distribution of content across LinkedIn and other relevant channels 

• Monitor engagement, channel performance and audience growth 

• Support employee advocacy and wider audience engagement initiatives 

Events & Webinar Management 

• Coordinate Little Journey and Trial Flow participation at industry conferences, exhibitions and events 

• Manage event logistics, registrations, communications and attendee follow-up activities 

• Support event promotion before, during and after conferences 

• Assist with the delivery of webinars and virtual events  

• Track and report on event performance and outcomes 

Performance & Reporting 

• Produce marketing campaign and channel performance reporting, maintaining dashboards and tracking processes  

• Identify opportunities to improve marketing effectiveness through insight, experimentation and continuous optimisation 

Required: 

• Proven B2B marketing experience with responsibility for delivering marketing campaigns and programmes with measurable impact

• Experience using HubSpot or a comparable CRM and marketing automation platform 

• Demonstratable experience building and managing email campaigns, nurture programmes or marketing automation workflows 

• Experience using B2B paid social advertising platforms, particularly LinkedIn Campaign Manager 

• Experience coordinating activity across multiple marketing channels 

• Strong project management and organisational skills 

• Strong written communication skills and attention to detail 

• Ability to manage multiple priorities and stakeholders simultaneously 

• Comfortable working with marketing data, reporting and performance analysis 

Desirable: 

• Experience in healthcare, health technology, life sciences or clinical research 

• Experience supporting webinars, conferences or industry events 

• Experience supporting account-based marketing activity 

• Experience using website CMS platforms 

• Familiarity with lead management and marketing-to-sales processes 

Behaviours and Values Needed: 

• Proactive with a high level of autonomy and accountability 

• Analytical and curious 

• Organised and adaptable 

• Collaborative and communicative 

• Strong attention to detail 

• Customer-centred and outcome-driven

• Basic salary range: £38,000-43,000 

• 28 days annual leave per year (plus public holidays)   

• £500 annual training budget  

• £200 one-off home working budget  

• Flexible working with core hours  

• Enhanced (family & parental) leave policies  

• Up to 6% pension match (salary sacrifice)  

About Little Journey  

Little Journey was founded by Dr Chris Evans, a paediatric anaesthetist and researcher who witnessed first-hand the impact that procedural anxiety, poor preparation, and inconsistent communication can have on patient experience, engagement, and clinical outcomes. Partnering with Sophie Copley, an expert in human-centred product design, the healthcare platform was developed and demonstrated significant benefits in improving care efficiency, compliance and patient experience. It was rapidly adopted across the NHS supporting children undergoing surgery, before being expanded to support a wide variety of common procedures.  

Building on this initial success, Little Journey expanded into clinical trials, applying the same principles of personalised education, emotional support, and engagement to research settings. Our Life Science platform supports trial participants and their families across therapeutic areas, to alleviate the burdens they face as they navigate participating in a clinical trial. The platform is now a global solution, and we work with major pharmaceutical companies.   

Little Journey is a Series A HealthTech start-up, and we are a highly collaborative, mission-driven organisation with a team of about 30 (including Product & Tech, Sales & Marketing, Operations & Delivery). We aim to change the future of personalised paediatric care, one empowered family at a time. We value honesty and integrity, trust and accountability, reflection and learning, proactive thinking, and a deep commitment to helping others.  

Diversity & Inclusion  

We encourage people from all walks of life to apply and strive to eliminate unconscious bias in our recruitment process. We do not discriminate on ethnicity, religion, sexual orientation, gender identity, veteran or parental status or disability. We encourage candidates from underrepresented groups to apply. If you need adjustments made to our application process, to help accommodate any disabilities, please let us know on hr@littlejourney.health