Lifecycle Marketing Manager

Summary:

• Location: Lehi, Utah
• Work Mode: Remote

Responsibilities:

• Campaign Ownership: Manage lifecycle programs end-to-end from concept, strategy, and creative briefing to production, QA, deployment, analysis, and documentation.
• A/B Testing & Optimization: Formulate robust hypotheses and run structured A/B tests across copy, creative, and timing to consistently improve conversion and retention metrics.
• Data-Driven Insights: Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.
• Targeted Segmentation: Oversee the segmentation strategy for your designated part of the lifecycle, making recommendations for new behavioral or demographic segments.
• Cross-Functional Collaboration: Partner directly with MarTech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.

Requirements:

• Minimum 3 years of experience in lifecycle marketing, email marketing, or retention marketing (D2C or subscription backgrounds preferred).
• Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App).
• Proficient with enterprise ESPs/CDPs (e.g., Braze, Salesforce Marketing Cloud) and analytics software.
• Strong collaborator who can turn high-level marketing strategy into precise creative briefs and technical execution instructions.
• Analytical self-starter comfortable using data to tell a narrative and justify campaign updates.