Director of Communications – International Shows (Touring & Resident)
Cirque du Soleil Entertainment Group
🇬🇧 United Kingdom
Hybrid
Manager or above
4 weeks ago
- CRM
- Equity
4 weeks ago
Not enough detail in this posting to match
***As this position in based in England, the job description is available in English only.*** _________________________________________________Director of Communications – International Shows (Touring & Resident)Sales, Marketing and Communications
Full-Time Position
Reports to:Reports to Vice President - Commercial, Europe, Middle East and Asia with a functional reporting line to SVP, Communication
Scope: All international shows outside the Americas (Europe, UK, Middle East, Africa, Asia-Pacific & Oceania) + Public Affairs Teams: Touring show PR teams (embedded on tour) + Resident show PR teams, and their respective agency rosters Role Purpose The Director of Communications – International Shows (Touring & Resident) is responsible fordriving demand, building anticipation, and ensuring cultural relevance for Cirque du Soleil’s shows across all markets outside the Americas. This role elevates show communications into astrategic growth engine, integrating PR, earned media, and public affairs to create urgency, unlock market opportunities, and support commercial performance across every international production. Based in London, this role acts as thecentral show communications and public affairs lead for international markets, ensuring alignment between show storytelling, market-level marketing plans, and cross-functional execution across multiple time zones, languages, and regulatory environments. Core Mission
- Driveanticipation, urgency, and sustained demand for international touring and resident shows
- Make communications acore lever of the show marketing mix, fully integrated with paid, CRM, and ticketing
- Lead, develop, and set standards for thetouring and resident show PR teams and the agencies that support them
- Own the strategy and governance ofshow-specific social media channels as an earned and owned demand driver
- Leveragepublic affairs as a growth enabler to unlock market access, market entry, and partnerships
- Ensure communications is acore driver of ticket revenue and brand equity outside the Americas
- Orchestratecross-functional alignment to deliver cohesive show launches across diverse international markets
- Lead and oversee aninternational show communications strategy spanning touring productions, resident shows, and public affairs
- Embed communications within theend-to-end demand engine (onsale → launch → sustain), in lockstep with market marketing plans
- Integrate public affairs intomarket entry and growth strategies for new territories
- Lead communications strategy in support of sponsorships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners
- Own communications strategy and performance across allinternational touring and resident productions
- Ensure each show delivers:
- Clear, differentiated narrative
- Strong local and cultural relevance, adapted per market and language
- Full lifecycle comms (pre-onsale → launch → sustain)
- Implementstandards, playbooks, and governance that scale across markets and local agency partners
- Act asspokesperson for international shows and manage show-level issues in market, escalating to corporate communications at HQ where required
- Ensure each show PR team owns thestrategy, management, and community engagement for its show-specific social media channels
- Set thecontent, tone, and publishing standards that keep show channels distinctive while consistent with the masterbrand
- Align show channel activity to theonsale, launch, and sustain calendar in each market
- Drivecreator, influencer, and talent-led content through show channels to build cultural relevance and organic reach
- Set and trackchannel performance measures (growth, engagement, referral to ticketing) alongside earned media KPIs
- Ensure coordination with central brand and social teams on shared assets, escalation paths, and community management protocols
- Leveragepublic affairs as a strategic growth enabler by building relationships with:
- Government and public sector stakeholders across international markets
- Tourism boards, city partners, venues, and cultural institutions
- Unlock opportunities to:
- Supportmarket entry for touring and resident shows
- Facilitate partnerships and local integration
- Strengthen Cirque du Soleil’s institutional influence outside the Americas
- Coordinate closely with internal stakeholders to align onregulatory, reputational, and market access considerations, including visas, work permits, and cross-border touring requirements
- Own coordination acrossnon-marketing functions to ensure aligned execution and messaging around shows, including:
- Legal
- HR (incl. talent mobility, immigration)
- Sustainability
- Operations
- Sponsorship & partnerships
- Act as thecentral orchestrator ensuring communications supports and amplifies show and market decisions
- Ensure consistency betweeninternal decisions, external messaging, and market execution, and act as the two-way bridge between international markets and HQ
- Position Cirque du Soleil’s shows asculturally relevant and premium in international markets
- Build relationships with Tier 1 media, creators, and influencers across the UK, Europe, the Middle East, and Asia-Pacific
- Activatecultural moments and partnerships tied to international show launches and runs
- Lead and develop thePR teams embedded with the touring shows and thePR teams responsible for the resident shows, across multiple markets, time zones, and languages
- Build a consistent operating model, capability plan, and career path across both team groups, including onboarding for new tours and openings
- Approve and sign off on all agency appointments, scopes, and budgets proposed by the touring and resident show PR teams
- Define and manage theinternational agency ecosystem, setting selection criteria, performance standards, and review cadence
- Set KPIs tied tobusiness impact (demand, awareness, launch momentum, ticket sales, social channel performance)
- Partner with marketing and analytics tolink comms and social to revenue outcomes
- 10+ years in communications/PR withmulti-market, international leadership experience
- Proven ability to operate communications as agrowth and demand lever tied to sales outcomes
- Strong experience inconsumer, brand, or entertainment PR, ideally with campaign or launch ownership
- Experience working withgovernment or public sector stakeholders in international markets
- Deep media relationships across theUK and Europe, with demonstrated reach into additional international markets
- Experience directly leadingdistributed, multi-time-zone in-house teams, including teams embedded with touring operations
- Proven track recordappointing, contracting, and managing PR agencies across multiple markets
- Strong command oforganic social media strategy and community management for consumer or entertainment brands
- Ability to operate in amatrixed, cross-functional environment with a North America–based headquarters
- Fluent in English (mandatory); willingness to travel frequently across international markets
- Additional language(s) relevant to key international markets (e.g. French, Spanish, German, Arabic, Japanese, Mandarin)
- Experience inentertainment, touring productions, live events, or premium brands
- Strong understanding of how communications integrates withmarketing, CRM, and revenue generation
Director of Communications – International Shows (Touring & Resident) · Cirque du Soleil Entertainment Group