Influencer Marketing Manager (m/f/d)

Job Description

Just imagine turning social stories into LEGO® fan moments. Then make it real.

You'll shape the earned influencer and creator marketing strategy for the LEGO® brand in Germany, Austria and Switzerland, based with our EUC Marketing team in Grasbrunn, Munich.

Please note:This position will be based in our Sales office in Grasbrunn, close to Munich and will follow a hybrid working model with 3 days in the office and up to 2 days remotely.

This is a fixed-term contract until end of December 2027.Relocation support is not offered for this role.

Core Responsibilities

• Contribute to the growth in the European Central markets (Germany, Austria and Switzerland) through insight-led earned-first executions; igniting via Creator Marketing third-party conversations that reinforce LEGO brand  values and stimulate brand desire

• Own the EUC creator strategy end-to-end, from annual planning and budget management to campaign execution, content approvals and post-campaign analysis incl. performance measurement translating data into valuable insights

• Align Global / Regional communication strategies to local market needs and objectives ensuring delivery of relevant content for our consumer audiences

• Make sure implemented Influencer and Creator Strategies and concepts are aligned within the local integrated marketing and Go-To-Market Integrated Marketing roll-outs

• Steer the local agency and talent management partners, ensuring quality, cost efficiency, and brand fit and delivery of best practice and strong results that support The LEGO Group’s business objectives in the Europe Central markets

• Collaborate cross functionally with local stakeholders such as PR, Events, owned social media, brand management, sales as well as regional and global functions to ensure local requirements are well represented in global Earned and Creator campaigns leading to a maximum ROI 

• Lead campaign execution: briefings, negotiations, contracting, content approvals, usage rights, and always-on community management with creators and top-tier talents

Play your part in our team succeeding

The EUC Earned communications team sits with the functions PR & Communications, Events, Influencer & Fan Community Engagement that are responsible for the Earned Media activations in the Europe Central markets. As Influencer Marketing Manager you will oversee and guide the local development and implementation of world-leading earned Influencer Marketing campaigns driving awareness and conversion for our brand and product portfolio.

The EUC Earned communications team sits within the broader EUC Marketing Team and plays an essential part in ensuring that the LEGO brand continues to grow and be the leading toy brand in the European Central markets Germany, Austria and Switzerland.
 

Do you have what it takes?

• Proven work experience with some years in Influencer & Creator Marketing

• Demonstrated track record in generating impactful Creator campaigns alongside experience in Full Funnel Campaigns

• A strong existing network of DACH creators, talent managers, and agencies

• Deep platform fluency (TikTok, Instagram, YouTube) and experienced  working with tools like CreatorIQ, Kolsquare or similar and strong understanding of influencer marketing best practices

• Excellent negotiation and relationship-building skills — creators love working with you

• Excellent in project management & KPI management skills

• Experience in agency-steering and managing budget against targets

• Analytical mindset: you're as comfortable in a reporting deck as you are at a content shoot

• Solid understanding of German influencer marketing regulations and contract essentials

• Experience in Event Management and Paid Media amplifications is a plus

• Strong collaborator both in internal multifunctional teams and with external agencies

• Fluent in English due to global collaborations 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.