Brand Manager

Play your part in our team succeeding 

The Marketing team builds plans that create demand, grow brand equity, and connect more people with the power of play. Together with Sales, Retail, Finance, Digital and agency partners, the team turns insight into campaigns that perform across the local market. This is a chance to shape a major business segment! 

Core Responsibilities 

• Shape audience strategy for the Pre-school and Girls segments, balancing in-year delivery with next-year growth plans. 

• Lead local deployment of global campaigns, adapting activity for cultural relevance, and market needs. 

• Select portfolio priorities for communication and trade, linking marketing choices to commercial performance. 

• Handle media investment, channel mix, budgets and ROI tracking across audience-led plans. 

• Translate consumer, shopper and competitor insight into clear actions across demand planning and execution. 

• Ability to combine strategic thinking with strong execution – plan, prioritize and deliver 

• Good understanding of business drivers and how marketing contributes to growth 

• Experience with marketing planning and budget management, including performance tracking 

• Strong analytical skills – comfortable working with data, drawing insights and turning them into actions 

• Stakeholder management - ability to work cross-functionally and align with different teams (e.g. sales, retail, finance), Positive and effective team-player with excellent collaboration skills 

Do you have what it takes? 

• Experience running brand initiatives with a visible impact on consumer or commercial performance. 

• Digital media, partnerships, audience planning, or shopper research experience. 

• Ability to plan, prioritise and deliver across marketing calendars and budgets. 

• Comfortable using data to find insight, assess performance, and improve activity. 

• Clear communication in English, with collaborative ways of working across functions.

• An ability to work 3 days in the Prague office per week, 2 days from home. 

Nice to Have: 

• Experience in toys, entertainment, retail, consumer goods, or adult lifestyle categories. 

• Proficiency in Czech / Slovak is ideal as is a business proficiency level in English both written and spoken. 

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Join the global LEGO® family! 

What’s in it for you? Here are some of what to expect: 

Family Care Leave – We offer enhanced paid leave options for those important times. 

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. 

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based 

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. 

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme. 

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. 

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. 

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights. 

Build your career brick by brick at the LEGO Group.