Head of Marketing

About Legalist

Legal investment firm

Tech description:

Technology is the core of our business. We have developed sourcing and diligencing tools that allow us to underwrite thousands of lawsuits at scale. The platform is powered by GCP and AWS, and is composed of a central PostgreSQL database, a django application, and many micro-services.

Our goal is to improve the current platform by introducing new technologies and methodologies to our development process. Our engineers work closely with our business and underwriting teams to improve their ability to service our clients.

Candidates should expect to take ownership over their own projects and to have the latitude and ability to solve complex issues, take ownership of them and execute and deliver. Our extremely diverse team spans legal, finance, engineering, and operations and works on the cutting edge of the legal industry.

Job description:

### **Intro description:**

Legalist is a tech-enabled alternative asset manager that uses proprietary data-driven origination to invest in uncorrelated legal and government-payment assets. Founded out of Y Combinator in 2016, Legalist manages over $1.7 billion for endowments, foundations, and family offices.

**Summary****  **

Legalist is looking for a hands-on marketing leader to own our marketing function end-to-end. You will be responsible for elevating our brand through thoughtful content, marketing materials, public relations, and digital communications. You will partner closely with leadership to strengthen our market presence, tell the Legalist story, and create compelling materials to help support business development and Legalist’s continued growth. 

Our ideal candidate is someone who enjoys both execution and strategy, as you’ll partner with our internal stakeholders, work closely with designers and external partners, oversee all of our content creation and communications, and craft our presentations, newsletters, and marketing assets that represent Legalist. We’re looking for someone who has led marketing functions before who is resourceful and excited to build. 

 

**Responsibilities**

_Marketing Strategy_

- Develop and drive an integrated marketing strategy that supports Legalist’s business objectives and growth priorities
- Partner with leadership to pinpoint opportunities for strengthening our market presence and elevating our brand
- Translate business priorities into measurable marketing initiatives spanning brand, content, communications, and digital channels 
- Establish our marketing priorities and measure effectiveness of initiatives 

_Brand & Communications_

- Own Legalist’s brand across all external marketing materials and communications
- Ensure consistent messaging and visual identity across client-facing presentations and digital collateral
- Manage relationships with designers, PR partners, and other external parties
- Seek out opportunities to increase our brand visibility through PR, media opportunities, and thought leadership

_Content & Business Development_

- Oversee Legalist’s content strategy including newsletters, our website, thought leadership, and other marketing channels
- Work closely with our internal subject matter experts to translate complex legal and financial topics into digestible and compelling content 
- Own pitch decks, presentations, one-pagers, newsletters, and case studies that support business development efforts
- Ensure that our website remains active and reflective of the Legalist brand
- Partner with our designers and external website vendors to enhance our website experience

_Analytics & Performance_

- Define KPIs and regularly evaluate marketing performance
- Leverage data to identify opportunities and improve our marketing effectiveness
- Build reporting that gives leadership clear visibility into marketing performance and business impact

**Qualifications**

- 8-15 years of B2B marketing experience, ideally within asset management, financial services, legal, fintech, or another relationship-driven industry
- Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management space
- Experience owning a marketing function in a growing company, or leading marketing in a lean environment
- Strong marketing background, including brand marketing, content, communications, and PR 
- Experience managing websites, creating marketing collateral, pitch decks, presentations, newsletters, and email marketing
- Comfortable working with data to evaluate effectiveness and guide future strategy
- Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
- Excellent communication skills with experience partnering directly with senior leadership
- Builder mindset with a willingness to roll up your sleeves and execute