LikeRemoteRetail Media Strategist (Walmart Connect) - Freelance Contractor
🌏 Worldwide
Marketing
Machine Learning
Amazon
CPA
Analyst
Testing
$2 - $75
Retail Media Strategist (Walmart Connect) - Freelance Contractor
from 🌏 Worldwide
$2 - $75
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more atlater.com.
Location: Remote
Type: Contract, Ongoing
Duration: Per Project Basis (Approx 8 - 10 hours / week)
About this position:
We’re looking for a freelanceRetail Media Strategist (Walmart Connect) to help us scale one of our most important emerging paid media channels. This role is equal partsoperator and enabler—you’ll own execution end-to-end while building the foundation, playbooks, and internal capability needed to make Walmart Connect a repeatable, high-performing growth channel.
You’ll partner closely with the Head of Paid Media and broader performance marketing team tolaunch, optimize, and prove out pilot campaigns, while upskilling internal buyers on best practices across strategy, execution, and reporting.
What you'll be doing:
Strategy
- Define and execute theWalmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap
- Identifyhigh-impact opportunities to scale performance based on early pilot results and performance data
- Developchannel-specific playbooks for campaign setup, optimization, and reporting
- Translate campaign insights intoclear, actionable recommendations for internal stakeholders and (as needed) clients
Technical / Execution
- Ownhands-on keyboard execution across Walmart Connect campaigns (setup, trafficking, optimization, pacing)
- Build and manage campaigns acrossSponsored Products, Sponsored Brands, and DSP (as applicable)
- Monitor performance daily and optimize against key KPIs (ROAS, CPA, CTR, conversion rate)
- Troubleshoot performance issues and identifyroot causes quickly using data
- Establishreporting frameworks and dashboards to track performance and surface insights
Team / Collaboration
- Partner with the Head of Paid Media and cross-functional teams (Client Services, Creative, Analytics) to ensureintegrated campaign execution
- Act as theinternal subject matter expert on Walmart Connect—supporting campaign planning and troubleshooting
- Collaborate with internal stakeholders to ensurealignment between media strategy and broader campaign goals
- Participate inclient-facing conversations when needed to represent strategy and performance
Research / Best Practices
- Stay on top ofWalmart Connect updates, betas, and best practices, bringing forward new opportunities proactively
- Benchmark performance and identifyoptimization opportunities based on industry trends and competitor activity
- Continuously refine internal processes to improveefficiency, scalability, and performance outcomes
- Lead the development oftraining materials and enablement sessions for internal media buyers
What You Bring:
- 3+ years of experience in paid media, withdirect hands-on experience in retail media networks (Walmart Connect strongly preferred)
- Proven track record ofowning and optimizing campaigns hands-on (“in platform” execution is non-negotiable)
- Strong understanding ofretail media KPIs, attribution models, and optimization levers
- Demonstrated ability totranslate data into actionable insights and strategy
- Experience creatingplaybooks, training materials, or upskilling internal teams
- Strong communication skills with the ability tosimplify complex concepts for different audiences
- Comfortable operating in afast-paced, ambiguous environment with high ownership and accountability
Nice to Have:
- Experience with other retail media networks (Amazon Ads, Target Roundel, etc)
- Agency experience managing multiple campaigns/clients
Experience working inclient-facing environments
How you work:
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$75 - 100 / hour
*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
#LI-Hybrid #LI-Remote
Where we work:
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in aninclusion-first mindset at every level of the company, embracing the importance of hiring andbuilding teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating adiverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
