Senior Strategist (Strategic, Creative), Freelance UK Based

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

As a freelanceStrategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.

You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns fortwo large enterprise accountsthat are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.

Reporting to: Strategy Director

What You’ll Be Doing

💡Strategic Campaign Development

• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs

• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals

• Write high-quality briefs and strategic decks that inspire both clients and creators

📊Insights, Data & Measurement Strategy

• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs

• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation

• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations

🔍Trend Forecasting & Cultural Analysis

• Handle cultural listening, market research, and platform trend tracking within the beauty category

• Translate emerging insights into actionable campaign ideas and brand opportunities

• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals

📞Client Engagement & Strategic Advisory

• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions

• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback

• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

What You Bring

🔑Strategy Experience in the Creator Space

• 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand

• Experience implementing / using AI tools into your workflows.

• Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

💄TikTok Fluency

• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.

• Able to translate brand identities into authentic, scroll-stopping creator content

📈Data-Driven Thinking

• Comfortable working with performance metrics, audience data, and platform insights

• Ability to structure frameworks, make data actionable, and present performance narratives clearly

✍️Creative & Commercial Acumen

• Exceptional brief-writing, storytelling, and presentation skills

• Strong client presence with the ability to articulate ideas confidently and drive strategy forward.

What Makes You Stand Out

• A hybrid thinker who blends logic with creativity, intuition with structure

• Experience owning strategy across multiple live campaigns and strategic touchpoints

• Passion for beauty, social culture, and pushing the boundaries of what creator content can do

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

💟 Support

If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with ourprivacy policy.