Binance Accelerator Program - Graphic Design (MENA)

Responsibilities:

• Creative Design Support:  
• Assist in interpreting creative briefs to produce engaging design assets for MENA and global campaigns, including key visuals, social media content, digital marketing materials, events, and OOH.  
• Support the translation of creative direction into on-brand designs for daily, weekly, and seasonal campaigns.  
• Collaborate with design leads, project managers, copywriters, and senior designers to contribute to integrated creative campaigns.  
• Help coordinate with local marketing teams to support regional creative initiatives.  
• Contribute ideas to innovate and elevate Binance’s brand presence through design.
 
• Localization & Campaign Assistance:
• Support the localization and adaptation of global creative assets to ensure cultural relevance for MENA markets.  
• Assist in designing and localizing paid advertising campaign materials.  
• Help the acquisition and retention teams by delivering engaging digital campaign assets that drive brand awareness and user engagement.  
• Monitor campaign performance insights and assist in applying learnings to improve creative output.  
• Stay informed on competitor activity, brand trends, and social media design innovations.
 
• Creative Operations & Collaboration  
• Assist in improving creative workflows and processes alongside design leads and program managers.  
• Work closely with global and regional marketing, social media, events, and campaign teams to maintain a consistent omni-channel brand experience.  
• Manage assigned tasks independently to meet deadlines and quality standards.  
• Support coordination with third-party agencies and freelancers on creative projects.  
• Build positive working relationships with Binance’s global marketing teams to align on creative vision.

Requirements:

• Currently pursuing or recently completed a degree or professional qualification in graphic design, digital design, visual communication, or a related field.  
• Strong interest in design with some practical experience through coursework, personal projects, or internships.  
• Basic proficiency in Figma and / or Adobe Creative Suite (Photoshop, Illustrator); familiarity with 3D software or generative AI tools is a plus.  
• Good understanding of the end-to-end design process: concept development, production, and delivery.  
• Creative thinker with a keen visual eye and eagerness to learn and generate innovative ideas.  
• Ability to work collaboratively in a team environment and take initiative on assigned tasks.  
• Familiarity with project management tools such as Asana, Microsoft Office, and Google Workspace is desirable.  
• Passion for the crypto industry or fast-paced sectors like lifestyle, sports, or fashion is a bonus.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.