Marketing Manager – Events & Community (Australia)

Role Overview

We are looking for ahands-on, entrepreneurial Marketing Manager to leadevents and community growth in Australia.

This role is critical in rebuildingbrand trust, local presence, and grassroots engagement for Binance in Australia. You will design and executehigh-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations.

You are someone who understands that in today’s environment,community = credibility, and every touchpoint matters.

Responsibilities:

Event Strategy & Execution

• Plan and executeend-to-end events:

• Community meetups

• Educational workshops (Crypto 101, investing basics)

• Partner activations

• Pop-ups / experiential campaigns

• Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting

• Ensure all events arefully compliant with local regulations and internal policies
  

• Develop“low-hype, high-trust” event formats aligned with current market sensitivity

Community Building & Engagement

• Build and nurture aloyal local community (online + offline)

• Identify and managekey community leaders / micro-KOLs
  

• Create programs that encourageorganic advocacy (not just incentives)
  

• Own local channels (Telegram, Discord, meetups) with a strongbrand voice and consistency

Brand & Reputation Rebuild (Critical)

• Translate global brand intolocally relevant, trust-driven messaging
  

• Lead initiatives that position Binance as:

• Responsible
  

• Compliant
  

• User-first
  

• Partner with PR to ensurealignment between events, messaging, and media narrative

4. Partnerships & Local Collaborations

• Identify and execute partnerships with:

• Universities

• Web3 communities

• Finance / investment groups

• Lifestyle / culture spaces (cafés, co-working, etc.)

• Buildcredible local alliances to strengthen brand perception

Performance Tracking & Optimization

• Track key metrics:

• Event attendance & conversion (KYC, activation)

• Community growth & engagement

• Cost per acquisition (where applicable)

• Continuously refine formats based onwhat actually works locally

Requirements:

Experience

• 4–7+ years inevents, community, or brand marketing
  

• Experience inAustralia market is a must
  

• Background incrypto, fintech, or startup environment preferred
  

• Proven track record of executinghigh-quality, well-attended events

Skills & Mindset

• Execution-first: You get things done, not just plan

• Strong understanding ofAustralian culture and audience behavior
  

• Ability to operate in ahighly regulated, sensitive environment
  

• Excellent stakeholder management (agencies, vendors, partners)

• Comfortable working in alean / rebuilding team setup

Personality Fit (Important)

• Grounded, practical, andnot hype-driven
  

• High ownership — acts like alocal market owner
  

• Strong judgment onwhatnot to do (especially in current climate)

• Able to balanceglobal brand vs local nuance