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Influencer Marketing Manager (HUB / UGC & Performance)

another
🇲🇽 Mexico
Hybrid
Manager or above
111 months ago
  • Meta Ads
  • TikTok Ads
111 months ago
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OUR JOB IS TOREVOLUTIONIZE THE STRATEGIC COMMUNICATION 
We areanother.co, a global communications agency founded in 2004.we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear:to create inspirational, powerful, and creative storytellingthat is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious:we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes fromanother aims to make a real impact.
If you want to join a place where creativity has no limits and impact is real, this is your space.
Why Join Us? This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
WE ARE HIRING:


Influencer Marketing Manager (HUB / UGC & Performance)

Requirements

  • 5+ years of experience inInfluencer Marketing, Creator Marketing, Digital Marketing, Growth, or Performance, preferably within digital agencies, influencer marketing agencies, talent agencies, or consumer/beauty brands.
  • Proven experience managinglarge-scale Influencer Marketing budgets, ideally exceeding$8M MXN annually.
  • Strong experience inbudget allocation, monitoring, optimization, and reallocation based on campaign performance and business objectives.
  • Deep knowledge of theinfluencer, creator, talent management, and agency ecosystem in Mexico, particularly withinBeauty and Lifestyle.
  • Experience developing and implementingUGC programs, including creator sourcing, contracting, usage rights, content production, and amplification.
  • Experience withexperiential marketing, connecting offline activations with creator content, digital amplification, and campaign measurement.
  • Strong understanding ofPaid Media and Performance Marketing, particularlyMeta Ads and TikTok Ads, including creator content amplification.
  • Strong analytical mindset with the ability to connectinvestment, creators, content, paid media, and business results.
  • Experience analyzing campaign performance through metrics such asCPM, CPE, CPV, CTR, CPA, conversions, ROAS, and ROI.
  • Advanced English (mandatory).

Activities

  • Develop and leadInfluencer Marketing and UGC strategies aligned with brand and business objectives.
  • Manage and optimize large-scale Influencer Marketing budgets, ensuring efficient allocation acrosscreators, UGC, experiential activations, and Paid Media.
  • Monitor campaign performance anddynamically reallocate investment based on results, creator performance, platforms, formats, and business priorities.
  • Lead the scouting, selection, negotiation, and management ofinfluencers, creators, celebrities, KOLs, talent managers, and agencies.
  • Develop and overseeUGC programs, including creator volume, contracting models, usage rights, production processes, and content delivery.
  • Coordinateexperiential marketing activations and connect offline experiences with creator content, amplification, and measurement.
  • Work closely with Paid Media teams to amplify influencer and creator content throughMeta Ads, TikTok Ads, Partnership Ads, Spark Ads, and other paid formats.
  • Analyze campaign performance and identify opportunities toincrease, maintain, reallocate, or stop investment based on data.
  • Maintain direct client communication, includingstrategic presentations, budget reviews, campaign performance, optimization recommendations, and timelines.
  • Lead and coordinate internal teams and external partners to ensure campaign quality, profitability, and results.

Skills

  • Influencer & Creator Marketing Strategy
  • Performance & Growth Mindset
  • Budget Management & Optimization
  • Paid Media Knowledge
  • Data Analysis & Strategic Thinking
  • UGC & Content Strategy
  • Experiential Marketing
  • Negotiation & Talent Management
  • Leadership
  • Client Management
  • Decision-Making
  • Problem-Solving
  • Strong Communication Skills
  • Advanced English
At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition. 
Ready to join us? Apply now and let’s build the future of communication together. 

Influencer Marketing Manager (HUB / UGC & Performance) · another

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