Complex Marketing Manager

Complex Marketing Manager

Overview:

The Omni Hotel at the Battery Atlanta and the Omni Hotel at Centennial Park will be positioned and supported by this role of coordinating day-to-day activities and awareness through all types of marketing channels.  This person will collaborate with the Omni Corporate PR and Marketing team on brand initiatives and act as a liaison with key partners in Atlanta. A passion for building long lasting relationships, the creation of unique events and meetings, relationship management, all things digital, strong writing skills, a collaborative spirit, and attention to detail will drive success in this position.

This position will have marketing responsibilities for both of Omni's Atlanta properties:  Omni Hotel at Battery Atlanta and Omni Hotel at Centennial Park.

Responsibilities:

• Drive local creative community awareness and build customer fan base who support and partner on happenings and programming
• Lead driver for all partnerships creating a unique environment for vendors to showcase products and promotions. Especially through F&B
• Create brand appropriate and social channel-specific content that draws the attention of the experience seeker and lifestyle enthusiast and generates word of mouth and positive PR traction.
• Development and execution of promotions and packages that represent a unique lifestyle of luxury
• Write blog posts, tweets, updates etc. and post on all appropriate social channels with the goal of increasing social traffic to OmniHotels.com.
• Works with the sales team to drive revenue during need times through unique offerings and events
• Create and Maintain content editorial calendar.
• Coordinate ad placement and complete information for magazines, newspapers and any other publication as outlined in the marketing plan.
• Work with corporate PR team as necessary or requested to assist them in promoting the Omni Hotel and support hotel in PR events.
• Maintain effective relationship with PR firm and partner to evaluate and leverage local and national opportunities to increase brand awareness. 
• Create, develop and retain relationships with local media representatives, photographers, and writers.
• Active participation in industry, community and social organizations to increase Hotel's community visibility and enhance involvement perception. 
• Monitor and engage on various social media platforms, replying to comments, messages, inquiries, compliments and complaints in brand voice.
• Act as a liaison in ordering all marketing and Sales related printing projects, such as brochure materials, posters, ads, direct mail pieces, invitations, promotional items, etc.
• Coordinate all elements for new signage and in-room collateral (to include design, copy, photography and output). 
• Collaborate with multi-department contacts to gather and develop content.
• Develop presentations/proposals/recaps as needed.
• Provide advertising support for the purpose of generating incremental hotel revenues and local community visibility.
• Proof and edit all collateral before processing print requests.
• Manage social media sites for the hotel (i.e. Facebook and Instagram). Keep up with social media trends to PR the hotel. 
• Ensure hotel activity and associate accomplishments are brought to the attention of the corporate offices and mentioned in company publications. 
• Assist with communication management and message counseling in a crisis situation and act as a liaison for corporate executive team.
• Ensure that listings in all directories and magazines are accurate and current. 
• Maintain current information on websites for hotel with ecommerce.
• Evaluate advertising opportunities when appropriate.
• Coordinate hotel reservations in conjunction with trade agreements and maintain record of complimentary stays. 
• Promptly respond to all media requests, provide accurate information, offer imagery and quotes when appropriate.
• Act as point of contact for photography shoots. Coordinate shot schedule, block space and notify necessary departments.
• Handle all billing for the required activities within the role.
• Complete VIP welcome cards and amenity requests for all media and marketing related guests.
• Maintain organized, neat and properly coded filing systems for all marketing, sales, and PR related files. Files must be current and chronological.
• Generate purchase orders for all Sales and Marketing related items. DOM approval required before order is placed.

Qualifications:

• A Bachelor’s degree in marketing, business or related field, with 2 – 3 years of related work experience or an equivalent combination of training, experience, and/or education. 
• Strong networker with natural flare for event planning and programming.
• Connected to the local scene or strong knowledge of what is locally relevant.
• Excellent written and verbal communication, grammar and editing skills.
• Strong organizational skills and attention to detail.
• Proficient in Microsoft Office Suite.
• Basic image editing skills.
• General understanding of HTML and digital environments
• Excellent working knowledge of all primary social channels including but not limited to Facebook, Twitter, Google+, Instagram, and Pinterest.
• Knowledge of and experience with Hootsuite and/or Tweetdeck, Wordpress, and Google Analytics and native social channel analytical tools would be advantageous.
• Aptitude and eagerness to understand Content Marketing, Social Media and Mobile in a brand environment.
• Minimum of four years’ travel, lifestyle or brand marketing/PR experience.
• A background in food, music, entertainment a plus