Product Marketing Manager

Job Summary

Collaborates with the marketingteam to develop innovative programs that drive demand. Tracks campaignperformance andcollectsand analyzes data to identify what’s working and what isn’t. Collaborates with product managers,sales channels, and go-to-market (GTM)stakeholders toget buy-in and ensure alignment across theGTM process.

Key Responsibilities

• Identifies, secures, and maintains market intelligence on OEC’sbuyers including how they buy and their key buying criteria.
• Understands the competitive landscape and serves as the internal Subject Matter Expert (SME) onOEC’s competition and how they are positioned.
• Collaborates with product management and marketing communications to develop product positioning and messaging that resonate with target buyer personas.
• Understands and documentsthe buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make.Driveschanges tothe sales and marketing processes based onall considerations.
• Develops a marketing plan forassigned products, and in conjunction withthe marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assessesthe effectiveness of the marketing programs that supportassigned products on an ongoing basis, and reports back to the business on required changes.
• Plans the launches of net-new products, and releases of existing products, and manages the cross-functional implementation of the plan.
• Acts as the primary thought leader for the products supported externally, including speaking engagements and written works.
• Understands and supportOEC’s sales channels;trainindividualson the problemsOECsolves for our buyers and users; develops internal tools and external collateral, and teachteam membershow and when to usethem.

Education

Abachelor’s degree from an accredited college or university is required, with a focus inMarketing,Business, orrelateddiscipline.Inthe absence of a degree, equivalentworkexperience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

Experience

At least5 years ofproduct marketing experience with at least 2 of those yearsin a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research), along with proven success using return-on-investment (ROI) tracking toprove what is or isn’t working, and a background using a variety ofproductivity and collaboration applications/tools.

Must also be able to demonstrate the following skills and abilities:

• Demonstrable experience in a product marketing role specifically driving and generating product demand within the customer market. 
• Attention to detail and an eye for quality.
• Ability to grasp and presentaproduct’s value proposition in a way that resonateswith a buyer.
• Familiar with tools such asHubSpot, Wrike, Excel, and Power BI.
• Engaging presentation skills with the ability to effectively speak to and interact with various sizes/types of audiences in a professional and easy-to-understand manner (including large senior groups).
• Excellent business and creative writing skills.
• Exceptional interpersonal skills, and can build collaborative partnerships across multiple levels of stakeholders including internal team members and third parties.

Travel

• Occasional travel for this role is required to attend trade shows and industry events, with travel estimated to be 10% of work time.