Senior CRM Manager - Reactivation

Betsson Group is looking for a self-driven and detail-oriented CRM expert with a"can-do" attitude to join ourGlobal CRM & Engagement department. This is an excellent opportunity to be part of a team ofCRM enthusiasts dedicated to driving customer engagement and reactivation.

The role involvesend-to-end management ofreactivation lifecycle campaigns and communications across multiple brands, markets, and products. The primary focus is onwinning back inactive customers and nurturing this segment toreduce repeated churn, directly impacting key performance indicators (KPIs).

Key Responsibilities:

• Customer Communication & Campaigns: Executehyper-segmented reactivation campaigns to engage inactive customers and minimize churn.
• Project Management: UtilizeJIRA for efficient task and project management while ensuring seamless communication with stakeholders.
• Automation & Scalability: Implementautomated campaign journeys to improve operational efficiency and campaign reach.
• CRM Budget Management: Leverageadvanced prediction modeling to allocate budget effectively, optimizing investment in high-value customer segments.
• Campaign Optimization: Continuouslyrefine and test audience segmentation and reward structures to maximize profitability.
• Analysis & Reporting: Conductcampaign performance analysis, measure ROI, and refine lifecycle offers for improved customer engagement.
• Process Improvement: Identifyopportunities for enhancement within CRM operations and implement solutions to drive efficiency.
• Localization & Compliance: Tailor CRM strategies to align withmarket-specific regulations, trends, and competitor activity.
• Collaboration: Work closely withCustomer Support to enhance customer journeys and reduce unnecessary support requests.
• Stakeholder Communication: Provide regular updates and insights to senior stakeholders onreactivation campaign success and customer behavior.
• On-Call Support: Participate in arotational on-call schedule to manage any reactivation campaign-related incidents outside regular working hours.

Required Experience & Skills:

• Minimum6 years of CRM experience, ideally in theiGaming industry.
• Experience working in amulti-brand, multi-jurisdiction environment.
• Strong understanding ofplayer segmentation, bonuses, and incentives.
• Ability tointerpret CRM data and translate insights into actionable strategies.
• Proficiency inCRM tools and email marketing platforms, such asSalesforce or Xtremepush.
• Strongproject management skills, with the ability to handle multiple campaigns at once.
• Results-driven mindset with a strong focus on customer engagement.
• Excellent written and verbalcommunication skills in English.

Additional Preferred Skills:

• Proficiency inSpanish, Portuguese, Greek, Latvian or Polish is a plus.
• Passion foronline casino, poker, and sportsbook betting products.

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