Content Lead – Copywriting & Messaging (m/f/d)

A career driven by you.

Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-movingB2B marketplace wherecontent,copywriting, andclear messaging directly impact brand perception, product adoption, and business growth.

This is a role for experienced content professionals who want to combinehands-on writing withcontent strategy ownership in a dynamic, cross-functional environment.

For a career where you can shape how a product and brand communicate across markets, join our international community.

Why this role is unique

• Key role in shapingcontent strategy andbrand communication across Europe
• Strong focus onhands-on copywriting across multiple channels
• Direct impact onbrand consistency,user experience, and conversion
• Ownership oftone-of-voice and messaging across teams
• Part of alean, high-performing team

What you’ll do

• Write clear, engagingcopy across campaigns, web, email, and product experiences
• Developcontent for sales enablement and marketing materials
• Ensure alignment withpositioning, value propositions, and GTM priorities
• Adapt messaging acrossaudiences, markets, and funnel stages
• Own thecontent calendar and contribute to overall content planning
• Define and maintaintone-of-voice and messaging guidelines
• Review and improve content to ensurequality and consistency across channels

What you’ll bring

• 4+ years of experience incopywriting orcontent roles, ideally in B2B, SaaS, or tech
• C2 - LevelDanish and C1 -Level English skills
• Experience acrossshort-form and long-form content
• Strong ability to structuremessaging and write for specific outcomes
• Experience working cross-functionally withMarketing,Product, andDesign
• Experience building and applyingcontent guidelines
• Strong attention to detail and editorial judgment
• Confidence usingAI tools while maintaining high content quality

Nice to have

• Experience inmarketplace orautomotive environments
• Basic understanding ofSEO and content performance
• Familiarity with tools likeHubSpot,Miro, or similar

A culture of growth

We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.

For a career where you can drive our business and shape your future, apply now.