Associate Manager, Insights & Analytics

Job Description

Just imagine turning audience signals into smarter LEGO® brand stories and clearer reputational decisions. Then make it real. 

Are you the person who alwaysasks “so what” and “why”?We’re looking for a curious, analyticalindividual who loves joining the dots to turn information into action to power the next chapter of corporate storytelling atthe LEGO Group. 

About the role 

As our Content Insights andAnalytics Associate Manager,you'll leadcorporatedigital channel performance and content analysis for the LEGO Group.You'll connect monitoring data through useful dashboards and translate complex information into actionable communications insight. Using social listening, audienceintelligence and emerging artificial intelligence signals,you'll improve planning, contentdevelopment and reputational decision-making in this permanent role. 

Required Qualifications 

• Delivered content, social or audience performance analysis that informed communications or channel decisions. 

• Applied social listening and audience intelligence toidentify trends,opportunities and reputational insights. 

• Built reporting dashboards that turned complex data from multiple sources into clear recommendations. 

• Used analytics and monitoring platforms such as Sprinklr,Brandwatch, Hootsuite, Adobe Analytics,Semrush or similar tools. 

• Influenced content, channel or communications decisions through evidence-based insights and recommendations. 

Preferred Qualifications 

• Explored artificial intelligence-powered communications tools, prompts, copilots,workflowsor agents. 

• Analysed search and digital discoverybehaviours to understand how audiences find information. 

Whatyou'll build 

• Develop dashboards and reporting formats that bring fragmented monitoring data together. 

• Track digital channel and content performance against clearobjectives. 

• Turn reporting from a record of activity into a source of learning and action. 

• Bring social listening and external audience signals into communications planning. 

• Monitor how artificial intelligence-powered systemsrepresent the LEGO Group. 

• Create a consistent rhythm of recommendations that improve content and reputational decisions. 

Ifyou've worked in a role where youturned complex content, social or audience data into focused recommendations,you'll feel at home here. What matters most is your curiosity, analyticalthinking and ability to communicate insight clearly. 

Life on the team 

You'll join the Corporate Content & Channels team within Corporate Brand and Communications.We're shifting from traditional broadcasting towards communications shaped by audiences and evidence. The team values thoughtful experimentation, soundjudgement and continuous learning. Your collaboration, relationship-building and storytelling instinct will help colleagues connect planning,performance and audience intelligence. 

What success looks like 

You'llestablish reporting that stakeholders can confidently use while finding the meaningful signals behind the numbers. Over the next 12 to18 months,you'll strengthen measurement, expand audienceintelligence and explore changing discoverybehaviours.You'll work closely with content, socialmedia and communications planning colleagues to support stories that build understanding,connection and trust.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.