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Sportsbook Manager

šŸ‡²šŸ‡¹ Malta

CRM

Management

Marketing

Customer Support

Sportsbook Manager

from šŸ‡²šŸ‡¹ Malta

Our client is seeking an experiencedSportsbook Manager to oversee the day-to-day performance and operations of its sportsbook product.

This role is responsible for delivering a competitive and engaging sportsbook offering, managing promotions, supporting customer and operational activities, and collaborating closely with suppliers and internal stakeholders to optimise performance and enhance the player experience.


Key Responsibilities

  • Manage the day-to-day sportsbook operation, ensuring a seamless and engaging betting experience.

  • Monitor sportsbook performance across key KPIs, including turnover, margin and player activity.

  • Optimise the sportsbook offering by ensuring relevant markets, leagues and sporting events are prioritised for target audiences.

  • Plan and execute sportsbook promotions, including free bets, odds boosts, bet & get offers and event-based campaigns.

  • Work closely with Trading and Risk teams to ensure promotional activities are commercially viable.

  • Support CRM campaigns by coordinating sportsbook communications across email, push notifications and in-app messaging.

  • Collaborate with CRM teams to segment players and personalise offers based on betting behaviour.

  • Act as the main point of contact for sportsbook platform and data providers, ensuring smooth day-to-day operations.

  • Work cross-functionally with Product, Trading, Marketing, BI and Customer Support teams to improve sportsbook performance.

  • Support Customer Support with sportsbook-related queries, betting disputes and technical issues.

  • Prepare regular performance reports, providing insights into sportsbook KPIs and promotional effectiveness.

  • Support the Head of Sports with operational initiatives and continuous improvements across the sportsbook function.


Requirements

  • Previous experience withinonline sportsbook operations or a similar sports betting role.

  • Strong understanding of sportsbook products, betting markets and the global sporting calendar.

  • Experience planning or supporting CRM campaigns, promotions and player engagement initiatives within an iGaming environment.

  • Analytical mindset with the ability to monitor sportsbook performance and identify opportunities for optimisation.

  • Excellent organisational, communication and stakeholder management skills.

  • Comfortable working in a fast-paced, event-driven environment.

  • Flexibility to occasionally work evenings or weekends during major sporting events.


Key Competencies

  • Passion for sports and sports betting.

  • Commercial mindset with strong analytical skills.

  • Excellent planning and organisational abilities.

  • Strong communication and collaboration skills.

  • Ability to manage multiple priorities in a fast-paced environment.

  • Proactive, hands-on and solution-oriented approach.


What Our Client Offers

  • Hybrid working model based in Malta.

  • Opportunity to work with a growing sportsbook operation.

  • Exposure to major sporting events and product development initiatives.

  • Collaborative and dynamic working environment.

  • Professional growth and career development opportunities.

by @maxrusakovic