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Senior Programmatic Specialist

🇲🇹 Malta

Management

Marketing

Project Management

SQL

Analyst

Excel

Video

Senior Programmatic Specialist

from 🇲🇹 Malta

Our client is seeking a Senior Programmatic Specialist to join its Performance Marketing team. This role is ideal for a data-driven digital marketing professional with strong hands-on experience in programmatic advertising and performance marketing.

The successful candidate will be responsible for managing high-volume programmatic campaigns, optimising performance across DSPs, improving audience targeting, and ensuring accurate campaign tracking and attribution.

Key Responsibilities

Campaign Management

  • Plan, execute, and optimise programmatic campaigns across leading DSPs, including Display & Video 360 and Adform.

  • Monitor campaign performance and optimise bidding, pacing, targeting, and budgets.

  • Develop audience targeting and retargeting strategies using first-party and third-party data.

  • Implement Dynamic Creative Optimisation (DCO) strategies to improve campaign performance.

Performance & Analytics

  • Configure and manage campaign tracking, pixels, floodlights, and event measurement.

  • Analyse campaign performance data to identify optimisation opportunities.

  • Improve traffic quality through fraud prevention and traffic filtering techniques.

  • Collaborate with internal teams to enhance attribution, reporting, and campaign efficiency.

Technical Optimisation

  • Work with Google Tag Manager and tracking technologies to ensure accurate data collection.

  • Troubleshoot campaign delivery, inventory issues, and performance discrepancies.

  • Stay up to date with industry developments, privacy changes, and programmatic best practices.

Requirements

  • Minimum 3 years of hands-on experience in Programmatic Advertising.

  • Strong experience managing campaigns across DSPs such as DV360 and Adform.

  • Solid understanding of DSPs, SSPs, Header Bidding, and Private Marketplace (PMP) deals.

  • Experience with Google Tag Manager and campaign tracking.

  • Strong analytical skills with experience using Excel, SQL, or similar reporting tools.

  • Excellent understanding of digital advertising performance metrics and optimisation techniques.

  • Previous experience within iGaming or other high-performance digital marketing environments will be considered a strong advantage.

by @maxrusakovic