Senior Strategist 6M FTC

About Us  

Iris is a global integrated agency driven by one simple philosophy:Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns. 

Overview 
We are looking for a Senior Strategistwho gets excited by synthesising culture, client data, audience understanding and channelexpertiseinto exciting strategies that win the trust of clients and unlock award-worthy creative ideas. 

Responsibilities  

• Owning the strategic spineofprojects -from audience definition to measurement framework, ensuring every brief ladders up to brand and business outcomes 

• Mastering primary and secondary research,
  leveraging tools and technology from across Iris and beyond toidentify emergent behaviours and what it takes for brands toparticipate in people’s lives

• Synthesising at speed, distilling messy quant & qualdata into sharp points of view and decks that inspire creatives,media and client stakeholders 

• Leading the creation of simple, inspiring briefsthat aredriven by genuinely creative strategies  

• Understanding and applying Participationmethodology, providing clear direction on opportunities to stand apart, ride culture and move behaviour  

• Owning integrated comms planning, ensuring
  thestrategy is creatively executable across the journey, with clear participation triggers at each touchpoint 

• Being a useful,involved andinspiring partner to creatives, helping them shape, stress-test and sell ideas that connect with cultural movements 

• Co-piloting ideation sprints, running stimulus sessions, translating behavioural science nudges into creative triggers and stress-testing concepts against channel realities 

• Providing clearobjectives with understanding of how these can be measured, including participation metrics beyond traditional KPIs 

• Mentoring Juniors on research techniques, strategy fundamentals, and AI-assistedmethodology andsynthesis 

Required Skills 

• Lead client workshops, including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities 

• Develop bespoke insightand trend reports that position Iris as a thought-leader with our clients 

• Own the full strategic narrative of an integrated campaign, from audience insight to idea to execution andimpact 

• Execute sophisticated AI prompts and workflows that augment research, culturalanalysis
  and creative exploration 

• Architect brand strategies for smaller brands with oversight 

• Lead working sessions with creative teams toinspire andunlock channel-native executions that make use of ever-evolving platforms  

• Create go-to-market playbooks that robustly explain a campaign idea from end to end 

• Shapenew approaches that help teams deliver more insightful and effective integratedcreativework 

Equal Opportunities 

Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status,disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legalrequirements. If you have a disability or special need that requires accommodation, please let us know.