Director of Partnerships

About the role

This newly created role will lead the development and growth of Sofive’s sponsorship and partnership business across the United States. The successful candidate will be responsible for driving new commercial revenue through national and multi-site sponsorship agreements with major brands, while helping shape Sofive’s long-term commercial strategy.

Working closely with Sofive leadership and City Football Group (Sofive’s lead investor) colleagues, the role will focus on identifying commercial opportunities, packaging partnership assets, building relationships with senior brand decision-makers, and leading partnership negotiations from prospecting through to execution.

The ideal candidate will bring an established network across the sponsorship and brand marketing landscape, with experience securing five and six figure commercial agreements for sports, entertainment, hospitality, or media properties.

Success for this position will be measured against an ambitious annual partnership revenue target, developing a strong and sustainable sales pipeline, growing Sofive’s commercial partnership platform, and successfully delivering and renewing partnership agreements with high-value national and multi-site partners.

What you'll do

This role reports directly to Sofive's COO

You will be expected to:

• Drive new partnership revenue through the acquisition of national and multi-site sponsorship agreements
• Build and manage a pipeline of qualified prospects across priority categories e.g. beverage, technology, sportswear, gaming, and media
• Develop and package compelling commercial opportunities across Sofive’s venues, leagues, tournaments, digital channels, and proprietary video platform
• Lead proactive outreach, relationship development, and senior stakeholder engagement with major brands and agencies
• Structure and negotiate integrated partnership agreements that align with partner objectives and Sofive’s commercial ambitions
• Work closely with Sofive leadership to identify collaborative and multi-platform opportunities across City Football Group
• Support the creation of sales materials, partnership presentations, pricing models, and commercial inventory
• Collaborate with operations, marketing, and external agency partners to deliver successful partnership activations
• Maintain accurate pipeline management, forecasting, and CRM reporting
• Represent Sofive at industry events, conferences, networking opportunities, and partner hospitality events
  
  

Qualifications

The following skills / qualifications areEssential:

• 5 years of partnership sales, sponsorship, or commercial business development experience
• Strong network of senior contacts across brand marketing, sponsorship, and agency communities
• Proven track record of securing five and six figure partnership agreements
• Familiarity with sponsorship contracts and legal processes
• Experience representing premium sports, entertainment, hospitality, or media properties
• Strong understanding of integrated sponsorship sales and partnership activation
• Excellent relationship-building, presentation, negotiation, and storytelling skills
• Entrepreneurial mindset with the ability to drive the commercial function
• Strong commercial acumen and ability to work cross-functionally with senior stakeholders
• Willingness to travel and work flexible hours where required

The following skills / qualifications areDesirable:

• Experience within soccer, participation sports, entertainment, or experiential venue businesses
• Knowledge of the North American soccer, social sport and sponsorship landscape
• Experience working with emerging or growth-stage brands/properties
• Fluency in Spanish or additional languages beneficial
  
  

Compensation & Benefits

• Competitive compensation
• 401K
• Paid Time Off
• Medical, Dental, Vision, Life
  
  

About Sofive

Sofive, the home of 5-a-side soccer; a new kind of soccer center. We make "the beautiful game" more available than ever before for soccer and fitness enthusiasts by providing easy access to the highest quality, 5-a-side, all-season soccer centers. 

We are a growing startup that is developing state-of-the-art soccer centers – modern sport complexes with small-sided soccer fields. We have 22 sites to date, with many more in the pipeline. 

Integrity is the backbone of our organization. We value reliability and professionalism in our partnerships with businesses and team members. And of course, we are passionate about soccer! 

Resonate with this? Then let’s connect. Learn more here and on our website. Find open positions and come grow with a technology empowered, community minded organization that is passionate and knowledgeable about the soccer industry. Sofive is soccer. Non-stop.