Channel Manager
from 🇬🇧 United Kingdom
IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.
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Role Summary
The Channel Manager is accountable forbuilding, governing, and scaling a high-performing partner ecosystem aligned to regional and global channel strategy.
This role owns theend-to-end partner lifecycle — from recruitment and GTM alignment through to capability development and pipeline creation — ensuring partners becomeself-sufficient, growth-oriented contributors to the business.
Unlike execution-focused roles, the Channel Manager is responsible forcreating the conditions for scale, not closing individual deals.
Core Role Positioning
“Own the partner, build the ecosystem, and create sustainable pipeline.”
- Full ownership and accountability for assigned partners
- Focus onmid- to long-term partner growth and capability
- Creates scalable pipeline and partner-driven revenue engines
Key Responsibilities
1. Partner Ownership & Accountability
- Act as thesingle point of ownership for assigned partners
- Build deep, trusted relationships with partner leadership and operating teams
- Define, agree, and governjoint business plans with clear growth objectives
- Hold partners accountable to performance across pipeline, capability, and revenue
2. Partner GTM, Recruitment & Onboarding
- Define and execute partner GTM strategies aligned to regional priorities
- Identify whitespace and recruitnet-new partners aligned to industry and coverage gaps
- Lead onboarding of new partners, ensuring rapid integration into the ecosystem
- Align partner positioning with target industries, accounts, and value propositions
3. Capability Growth & Partner Development
- Drive partner capability acrossSales, Presales, Marketing, and Delivery
- Ensure partners achieve required certifications and skills aligned to strategy
- Assess partner maturity and define structured development plans
- Enable partners to becomeincreasingly self-sufficient in sourcing and delivering work
4. Marketing Alignment & Joint GTM Planning
- Align partners tojoint go-to-market plans and campaign execution
- Work closely with marketing teams to build structured demand generation programs
- Ensure partners are actively engaged in campaigns that drive pipeline
- Translate strategy into actionable programs with measurable outcomes
5. Pipeline Creation & Demand Generation
- Own the creation ofpartner-sourced pipeline within assigned ecosystem
- Ensure partners are proactively identifying and generating new opportunities
- Track pipeline health, coverage, and quality across the partner portfolio
- Drive consistency in pipeline generation activities across partners
- At 10% maturity, handover opportunities to Channel Sales Manager to progress, grow and close
6. Practice Development & Tier Progression
- Support partners in buildingindustry practices and solutions aligned to target markets
- Drive progression through partner program tiers based on capability and performance
- Ensure partners are investing appropriately in priority areas
- Align partner capability with future growth opportunities
7. Governance & Ecosystem Management
- Establish governance across partners, includingregular reviews, KPIs, and performance tracking
- Ensure adherence to partner program requirements, commercials, and engagement models
- Manage cross-region and cross-industry alignment for strategic partners where required
- Provide structured insight into ecosystem performance to regional leadership
Key Outcomes / Success Measures
- Growth inpartner-sourced pipeline
- Increase inpartner capability and self-sufficiency
- Expansion ofecosystem coverage (by industry, geography, and capability)
- Progression of partners throughprogram tiers and maturity levels
- Strength and sustainability of the overallpartner ecosystem
Role Boundaries (Critical Clarity)
The Channel Manager:
- Builds and enables partners
- Creates pipeline and ecosystem capability
The Channel Manager isnot responsible for:
- Owning deal execution or closing opportunities
- Managing in-quarter revenue delivery on individual deals
- Acting as the primary commercial owner within sales cycles
👉 These responsibilities sit withChannel Sales Manager
Skills & Experience
- Strong experience inchannel, partner management, or ecosystem development
- Proven ability tobuild and scale partner relationships
- Experience developing partner GTM strategies and business plans
- Strong understanding ofsales, marketing, and delivery capability models
- Ability to operate strategically while driving structured execution
We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
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