Subscribe to the latest remote jobs:

Senior Associate, Marketing Data Product Owner

🇺🇸 United States

Management

Azure

Marketing

Finance

Project Management

Legal

Recruitment

SQL

Analyst

Testing

$94,900 - $130,500

Senior Associate, Marketing Data Product Owner

from 🇺🇸 United States

$94,900 - $130,500

Become a part of our caring community
 

As a Senior Marketing Data Product Owner, you’ll support the development and optimization of marketing data products that enable marketing teams to deliver personalized, effective campaigns across Humana's lines of business. You’ll help translate business needs into product features and user stories to ensure data solutions are scalable and impactful.

This role is ideal for someone who enjoys working at the intersection of data, technology, and marketing strategy. The ideal candidate will have 3–5 years of experience in product ownership, product management, or a related role within a data-driven or marketing technology environment.


Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).

Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.

Role Responsibilities 

You’ll manage the lifecycle ofdata products that support marketing initiatives, customer acquisition, member identification and profile management, and patient onboarding, engagement, retention, and satisfaction. 

 

Key responsibilities include: 

Define and Prioritize Product Requirements 

  • Collaborate with stakeholders to gather requirements and define product features. 

  • Translate strategies, campaign needs, and lifecycle touchpoints into clear, actionable product requirements. 

  • Ensure requirements support segmentation, targeting, measurement, and growth across all channels. 

Own the Product Roadmap and Backlog 

  • Develop andmaintain a strategic roadmap related tooperational and regulatory requirements, customer acquisition,member identification and profile management,andpatient onboarding, engagement, retention, and satisfaction. Manage and prioritize the product backlog to align with evolving business goals and operational excellence. 

  • Write andmodify SQL queries to support data validation, product performance analysis, and collaboration with analytics teams. 

Lead Agile Delivery and Execution 

  • Serve as the primary liaison for Agile delivery teams,facilitating sprint planning, PI planning, and backlogrefinement. 

  • Drive velocity tracking and ensuretimely updates on progress, blockers, and delivery milestones. 

  • Validate requirements, accept completed work, and ensure deliverables meet defined acceptance criteria. 

Collaborate Across Functions 

  • Partner with engineering, analytics, and enterprise stakeholders to deliver scalable, data-driven solutions. 

  • Work with upstream systems and vendors to ensure product requirements are represented during modernization efforts. 

  • Collaborate closely with testing and development teams to confirm that features are testedappropriately and quality standards are met before release. 

Monitor Product Performance 

  • Track usage, adoption, and performance metrics toidentify areas for improvement and optimization. 

  • Act as the first line of defense for operational issues related toMarketing Data Products. 

Governance and Financial Stewardship 

  • Manage Lean business cases and IT proformas, including Total Cost of Ownership (TCO) and value realization for data products. 

  • Ensure consistency and accuracy in IT tools and reporting systems to support transparency and accountability. 

  • Ensure solutionscomply with relevant regulatory and legal standards. 

Documentation and Enablement 

  • Create andmaintain comprehensive documentation including product features, user stories, workflows, and user guides to support internal enablement and stakeholder alignment. 

 


Use your skills to make an impact
 

Required: 

  • Bachelor’s degree in Business, Marketing, Computer Science, Data Analytics, ora related field. Or, 8 years of related experience without a degree.  

  • 3–5 years of experience in product ownership, product management, or a related role within adata-driven or marketing technology environment. 

  • Proven experience working inAgile frameworks (e.g., Scrum,SAFe), including writing userstories, sprint planning, backlogrefinement, and PI planning. 

  • Demonstrated ability totranslate business strategies into technical requirements, product features, user stories, and test cases. 

  • Experience managingproduct roadmaps, backlogs, andvelocity tracking. 

  • Familiarity withdata platforms, analytics tools, and marketing automation systems. 

  • Excellentcommunication and collaboration skills, with the ability to work cross-functionally across engineering, analytics, and business teams. 

  • Strongproblem-solving skills and ability to act as a first responder for operational issues. 

  • Working knowledge of SQL, with the ability to write andmodify queries to support data validation, product performance analysis, and collaboration with analytics teams. 

Preferred: 

  • Master’s degree in a relevant field or MBA with a focus on marketing or technology. 

  • Strong understanding ofmarketing data ecosystems, including segmentation, targeting, and campaign measurement. 

  • Experience withLean business case development and managingTotal Cost of Ownership (TCO) for data products. 

  • Prior experience working withenterprise-level marketing IT systems and vendor-managed solutions. 

  • Knowledge ofcustomer lifecycle management and growth strategies across acquisition, onboarding, engagement, and retention. 

  • Familiarity withJIRA,Confluence,Azure Dev Ops, or similar Agile project management tools. 

  • Experience inmodernizing legacy systems or integrating upstream data sources into scalable platforms. 

  • Experience with data user story acceptance testing and post-production validation. 

  • Experience with Data Bricks 

  • Certification inAgile Product Ownership (e.g., CSPO,SAFe POPM) or related disciplines. 

  • Experiencewithhealthcare data. 

Additional Information

This position operates under Eastern Standard Time (EST) hours.

Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).

Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.


 

$94,900 - $130,500 per year


 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 06-30-2026


About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

​
Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

by @maxrusakovic