Copywriter

Job Description:

Key Responsibilities 

• Develop creative copy for digital, social media, print, website, CRM, and integrated marketing campaigns.  

• Translate client briefs into engaging, on-brand, and audience-focused messaging.  

• Write compelling social media content, campaign headlines, taglines, scripts, website copy, emailers, and marketing collateral.  

• Collaborate with Art Directors, Designers, Brand Strategists, and Account Management teams to deliver integrated creative solutions.  

• Ensure content aligns with brand guidelines, campaign objectives, and tone of voice.  

• Incorporate SEO best practices and digital content optimization where applicable.  

• Monitor content performance and refine messaging based on campaign insights and audience engagement.  

• Stay updated on consumer trends, cultural conversations, and emerging digital platforms to create relevant content.  

• Present creative concepts and copy ideas to internal teams and clients when required.  

• Manage multiple projects while maintaining quality, creativity, and adherence to deadlines.  

Eligibility Criteria 

• Bachelor's degree or UGC-approved Diploma in Mass Media, Advertising, Marketing Communication, Journalism, English, Communications, or a related field.  

• 1–2 years of experience in Copywriting, Content Writing, Advertising, Digital Marketing, or a similar role.  

• Excellent written and verbal communication skills with a strong command of English.  

• Strong portfolio showcasing creative campaigns, social media content, digital copy, or integrated communication work.  

• Understanding digital marketing, branding, and social media platforms.  

Preferred Skills 

• Strong conceptual thinking and storytelling abilities.  

• Excellent editing, proofreading, and attention to detail.  

• Ability to write across multiple formats, audiences, and brand tones.

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