Head of Demand & Pricing

We're Houst 🏠:A professional management service for properties. Our mission is to make hosting on websites hassle-free for everyone using technology to disrupt the short-term accommodation sector. We’ve grown fast. Since launching in 2015, we’ve partnered with thousands of happy hosts, helping them to make important earnings. The business has now expanded worldwide – we’re operating in over 20 cities globally, from Auckland to Lisbon, and there’s a lot more to come. From holidaymakers to full-time landlords, host happiness is central to everything we do.

About the role:

As the Head of Demand Generation, you will play a pivotal role in maximising our revenue potential by implementing effective pricing strategies and optimising channel usage. This position requires a blend of data analytics expertise, strategic thinking, and partnership development skills. You will collaborate closely with cross-functional teams to drive business growth and ensure a competitive edge in the market. 

Responsibilities:

Pricing Strategy Development: 

• Develop and implement pricing strategies that maximise revenue while maintaining competitiveness in the market.
• Analyse market trends, competitor pricing, and customer behaviour to inform pricing decisions. 
• Utilise data-driven insights to continuously refine pricing models and strategies. 

Channel Optimisation:

• Identify and prioritise key booking channels such as Airbnb, Booking.com, and others based on performance metrics and market dynamics. 
• Optimise channel usage through effective allocation of resources and budget. 
• Establish and nurture strategic partnerships with booking platforms to enhance visibility and drive bookings. 

Data Analysis and Insights: 

• Utilise advanced analytics tools to extract actionable insights from large datasets related to pricing, demand patterns, and channel performance. 
• Develop forecasts and models to predict demand fluctuations and optimise pricing accordingly. 
• Monitor KPIs and metrics to track the effectiveness of pricing strategies and channel optimisation efforts. 

Cross-Functional Collaboration 

• Collaborate with Product, Marketing, and Sales teams to align pricing strategies with overall business objectives. 
• Provide insights and recommendations to support product enhancements and marketing campaigns 
• Work closely with the finance team to ensure pricing decisions align with revenue targets and financial goals. 

Continuous Improvement 

• Monitor industry trends and emerging technologies relates to pricing optimisation and demand generation. 
• Proactively identify opportunities for process improvement and innovation within the demand generation function. 
• Drive experimentation and A/B testing initiatives to validate pricing hypotheses and optimise results.

• Degree in Business, Economics, Statistics, or a related field; Master’s degree preferred 
• Proven experience in demand generation, pricing strategy, or revenue management roles, preferably in the hospitality or prop-tech industry. 
• Strong analytical skills with proficiency in data analysis tools such as SQL, Python, or R. 
• Experience with pricing optimisation software and revenue management systems

🎁 Benefits

• 23 days paid holidays + public holidays
• An extra day off for your birthday - because who wants to work on their birthday?
• Enviable company culture – we’ve put time into getting our work culture just right. Regular team social events, company-wide recognition of outstanding work.
• Regular team social events (both in person and virtual)
• Company-wide recognition of outstanding work
• Opportunities to innovate
• Laptop – For business use

Join us in shaping the future of the prop-tech industry and revolutionising the way people experience short-term accommodations. If you’re passionate about leveraging data-driven insights to drive business growth and thrive in a dynamic startup environment, we want to hear from you!

At Houst, we embrace diversity and inclusion as fundamental pillars of our workplace culture. We believe that a diverse team fosters creativity, innovation, and success. We are committed to creating an inclusive environment where everyone feels valued and has equal opportunities to contribute and succeed.