Email Marketing Specialist

Job Title: Email Marketing Specialist  
Employment Type: Contractual (with potential for extension based on performance)  
Location: India   
Work Schedule: US Business Hours (e.g., PST/EST/CST)  
Work Setup: Remote  

Position Overview  

We are seeking a detail-oriented and results-driven Email Marketing Specialist to support the planning, execution, and optimization of email marketing campaigns. This role is ideal for someone who is data-driven, creative, and experienced in building engaging email journeys that drive conversions and customer engagement.  

This is a contractual role with the possibility of extension based on performance and business needs.  

Key Responsibilities  

• Develop, execute, and optimize email marketing campaigns aligned with business goals   

• Create and manage email calendars, workflows, and automation sequences   

• Design and write compelling email copy that drives engagement and conversions   

• Segment email lists and personalize campaigns for targeted audiences   

• Monitor and analyze campaign performance (open rates, CTR, conversions, etc.)   

• Conduct A/B testing to improve campaign effectiveness   

• Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR)   

• Collaborate with marketing, design, and content teams to align messaging   

• Maintain and update email databases and CRM systems   

Qualifications  

• Proven experience in email marketing or a similar role   

• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud)   

• Strong understanding of email marketing best practices and performance metrics   

• Experience with marketing automation and audience segmentation   

• Basic knowledge of HTML/CSS for email formatting is a plus   

• Excellent written communication and copywriting skills   

• Strong analytical mindset with attention to detail   

• Ability to work independently in a remote, fast-paced environment   

Preferred Qualifications  

• Experience working with US-based clients or teams   

• Familiarity with CRM systems and integrations   

• Background in digital marketing or performance marketing   

What We Offer  

• 100% remote work setup   

• (Insert Budget)  

• Opportunity to work with international teams   

• Potential contract extension based on performance   

• Exposure to diverse campaigns and industries   

Join Us  

Become part of a dynamic team where your contributions are valued, your ideas are heard, and your growth is supported. At H!KINEX, we offer not just a job, but a career path with opportunities to learn, grow, and work alongside industry leaders.