Brand Manager BE/FR/LU

About the role

As ourBrand Manager for Belgium, France & Luxembourg, you will help strengthen our brand presence and drive growth across these markets.

In this role, you will develop and execute local marketing plans from A to Z, translating strategy into impactful campaigns, activations and product launches. Based in Belgium, you combine strategic thinking with hands-on execution and enjoy taking ownership in a fast-moving international environment where your work has visible impact.

You will report to theCountry Cluster Manager Belgium LU & FR and play a key role in aligning stakeholders, driving execution and turning ideas into results. The team culture is open, pragmatic and collaborative, with plenty of room to bring forward new ideas and take initiative.

At HG, everything we do is guided by our three core values: Aim High, Be Brave, Be Connected. 

What you will do 

In this role you will: 

• Developing and executing annual marketing plans for Belgium, France and Luxembourg 

• Managing local marketing campaigns, activations and product launches 

• Working with external creative, media and marketing agencies 

• Identifying market opportunities through data, insights and consumer trends 

• Monitoring campaign performance and translating insights into improvements 

• Supporting portfolio development and innovation projects 

• Coordinating packaging updates, product launches and local activation plans 

• Managing marketing budgets and ensuring effective investments 

• Creating strong collaboration between local market needs and international brand objectives

Job requirements:

• Bachelor's or Master's degree in Marketing, Business, Communications or a related field 

• Minimum 1-3 years of experience in brand management, marketing, trade marketing, shopper marketing or a similar role 

• Fluent French, Dutch and English language skills 

• Commercial awareness and an interest in understanding consumer behaviour 

• Proactive approach and willingness to take ownership 

• Ideally has experience in FMCG, consumer goods, retail, or another fast-paced commercial environment 

• Communicates clearly and can influence stakeholders at different levels

• Has strong analytical skills and can turn performance data into clear actions

• Understands how brand strategy connects to commercial performance

• Can combine creativity with data, insight and financial understanding

• Is curious, proactive and comfortable using AI tools to improve efficiency and quality of output

• Brings a pragmatic, hands-on mindset and is happy to get into the detail when needed

• Enjoys working in a lean, entrepreneurial and international environment where priorities can move quickly

A valid EU work permit or EU citizenship is required for this position

What’s in it for you

• Monthly salary between €3.600,- and €4.600,-  , depending on experience

• Annual on-target bonus of 10% of gross annual salary

• 20 days’ annual leave + 6 ADV days for a full-time role

• Pension plan

• €9 meal vouchers per day

• Group insurance and hospital insurance

• A hybrid work environment from our headquarters in Gent

• Professional development and growth opportunities

We are HG

HG is a leading European brand in specialist cleaning and maintenance products.

We believe a home should be a place where people can live carefree, with confidence in the products they use to care for the spaces and belongings around them. Our products are developed to do exactly what they promise: deliver effective, reliable and specialist cleaning solutions that help consumers solve real household problems.

HG’s mission is to help people enjoy their homes without worrying about what might go wrong. We do this through high-quality products, specialist expertise, clear advice and a relentless focus on performance.

We are dedicated to delivering superiority, innovation, quality and customer satisfaction. With a strong presence across Europe and beyond, we are continuously investing to make an even bigger impact.

HG does what it promises.

Do you have any questions?

Our colleague Ilse de Groot, Corporate Recruiter, will be happy to answer any questions. You can contact her atidegroot@hg.eu.

Would you like to apply for the position of Brand Manager BE/FR/LU at HG? You can apply directly by uploading your CV. We aim to respond within 5 working days.

Acquisition in response to this vacancy is not appreciated