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HCP Engagement Lead

🇪🇬 Egypt

Management

Marketing

Recruitment

HCP Engagement Lead

from 🇪🇬 Egypt

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose:

Will be responsible for the deployment of LOC Expert strategy including Where to play, How to Win and Expert Activation plans for priority brands in collaboration with OU Expert Marketing, LOC Marketing & Medical teams.

Your role will be crucial to improve Key Expert Performance (KPIs) (Brand and audience performance tracking) on LOC level and support in execution of overall category strategy and consistently demonstrating key Haleon Behaviors.

Key Accountabilities and Responsibilities:

Expert Strategy and Planning Deployment

  • Deploys the LOC Expert Plans for related brands, audience and categories in line with OU and Global Expert Strategy.

  • Work with Authorized agencies to produce required materials to support FF in their daily interactions with HCPs in line with OU expert marketing guidance

A&P Management and Brand Activation:

  • Manage A&P in line with brand objectives, ensures strong ROI and sufficiency of spent in every activity.

  • Ensure overall A&P spend is in line with Overall Expert strategy.

  • Build robust activation plan with OU expert team in line with overall brand and category strategy.

Market Analysis, Expert Data and Insights:

  • Ensure to support team with required tools/analysis (Ipsos/IQVIA RX data) to have clear visibility on market dynamics and Key competitors’ performance

HHP and Digital Enhancement:

  • Enhances HHP content (brand/category) and drives assets for campaign activation including webinars, e-mails etc.  

  • Collaborates with OU Expert team and Media teams to build the digital ecosystem per priority brands in line with brand objectives.  

HCP and HCO Partnership:

  • Participates on Conferences and Congresses on exhibition stand and leads the implementation of scientific programmes, organizes conferences, workshops, webinars for HCPs to drive trust and equity.

Drive performance with FF team:

  • Collaborates with BU SFE and LOC Medical and Training teams to support creation and planning of training material for LOC Expert Field Force.

  • Engages & energizes field team (F2F and Remote) on the Expert strategy and cycle plans for a set of Priority Brands across the market.

  • Supports FF teams for on ground activations.

Compliance and Security:

  • Manages the end-to-end process of TPRM (Third Party Risk Assessment) and Contract Management of all expert activations; owns the monitoring, implementation and tracking process (webinar, workshop, events, focus groups etc.) and ensures all expert activities are in line with related SOPs.

           

 Preferred Qualifications:

  • A strong problem solver with ability to think both analytically and creatively to effectively drive business objectives

  • Experience working in a fast paced, entrepreneurial environment

  • Ability to lead, influence, and inspire cross-functional teams and senior leaders through strategy and vision

  • Strong interpersonal and organizational skills to build consensus across functions and levels

  • Excellent verbal and written communication skills with a flair for storytelling

  • Courage, resiliency, perseverance, and tenacity to champion initiatives from start-to-end

  • Passion for the consumer and brand building

  • Must have the ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demand

  • Contributing to building the digital journey for healthcare professionals

  • Optimizing and deploying engaging content for HHP in line with KPIs to drive Expert growth and operational efficiency

  • Working closely with the OU Expert Marketing team and our creative and media agencies to deploy communication strategies that drive new registrations and repeat visits to HHP

  • Closely collaborating with many stakeholders – local and global expert, medical affairs as well as our creative and media agency partners - to implement a premium experience for health care professionals

 

 

 

 Job Posting End Date

 

 

2026-07-28

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

by @maxrusakovic